VP, Product Marketing - Stock Plan Services & Nonqual

Vice President for Product Marketing in Stock Plan Services & Nonqual (SPSNQ)

The Vice President for Product Marketing in Stock Plan Services & Nonqual (SPSNQ) will lead a team accountable for development of marketing strategies, and execution of our external go-to-market activities, to drive awareness, adoption and utilization of product features and capabilities. You will partner closely with product management, sales & client service teams and other marketing leaders and teams across SPSNQ. You will be a member of the SPS Marketing, Communications & Insights leadership team working closely with peers, modeling "one team" culture and operating with a bias toward action and results.

Key areas of focus:

• Drive development of comprehensive go-to-market strategies, and execution of multi-channel initiatives, for product launches and enhancements
• Understand market & customer insights and competitive landscape to inform marketing strategies and tactics
• Build compelling product positioning and messaging that effectively communicates the value to target audiences
• Advance digital-led sponsor education experiences as part of integrated plans
• Collaborate with peers and partners to align strategies and connect programs with relevant initiatives to maximize resources and impact
• Lead a team of marketing & education professionals defining deliverables, addressing barriers and providing guidance and support to achieve goals
• Define & track measures of effectiveness of product marketing initiatives

The Expertise and Skills You Bring:

• Bachelor's degree required.
• 10+ years' experience in go-to-market planning, marketing and product positioning & messaging
• Experienced people leader, skilled at setting strategic direction, translating into proposed initiatives and leading seamless execution
• Comfortable navigating complex organizations interacting with cross functional teams that span across multiple business units.
• Strong strategic acumen with a customer focused perspective
• Communicate clearly and are comfortable engaging at all levels of management.
• Lead, influence, and motivate colleagues and peers without formal authority.
• Intellectually curious and model a culture of learning and coaching.
• Knowledge of the financial services industry & Series 7 preferred

The Team:

Stock Plan Services & Nonqual (SPSNQ) provides companies with outstanding administration for their equity & nonqualified deferred compensation programs, including stock option, restricted stock, employee stock purchase, stock appreciation and performance plans. Our team, SPSNQ Marketing, Communications & Insights, delivers valuable insights and innovative programs and experiences that help drive client growth & retention and employee engagement with their equity & executive compensation plans and Fidelity. We help millions of participants take advantage of their equity awards and understand how Fidelity can help with their broader financial needs through our Brokerage and Wealth offerings. We are committed to understanding customer needs, staying on top of industry trends, and evolving our strategies to ensure we are delivering results for our clients & Fidelity.