Join to apply for the Digital Content Specialist role at Urban Pathways.
This range is provided by Urban Pathways. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$27.39/hr - $36.99/hr
APPLICATION MUST BE RECEIVED BY JULY 29, 2025
The salary range is based on several factors, including overall experience, education level, certifications, applicable skills, and expertise.
Hybrid: 4 days in office/1 day remote
Join UP! We are lighting the path home, one person at a time.
Overview
Since 1975, Urban Pathways has engaged New York Citys most vulnerable residents, people on the streets or in areas unfit for human habitation, lighting the path home, one person at a time. Urban Pathways is a catalyst for transformative change in the lives of unhoused adults, empowering them to discover their inherent strengths and abilities. We provide essential support and foster an environment where individuals can redefine their narratives and become their best selves.
Summary
Reporting to the Marketing and PR Manager, the Digital Content Specialist is responsible for overseeing the organizations digital content strategy while coordinating communications activities to maximize engagement and exposure within key demographics. This individual manages the implementation of the organizations marketing and communications strategy by creating website, email, and social media content, creating materials that are consistent with the organizations brand standards, drafting content for and coordinating production of marketing collateral and swag, and other creative services. This position works closely with the development and communications staff to raise awareness of Urban Pathways within the community by education community members, policy makers, and other stakeholders, including groups and organizations.
Responsibilities
- Participates in developing the organizations annual marketing and communications strategy; takes the lead on creating the social media, email marketing and website management sections
- Conceptualizes and implements a cross-platform content calendar to expand the companys online presence and inform the public about the companys successes and advocacy
- Generates comprehensive social analytic reports and research industry best practices to maximize the companys ability to reach and retain donors through digital channels
- Takes the lead on the graphic design for all marketing collateral, including but not limited to: email and social communications, website assets, event promotional materials, content development and press releases.
- Drafts and regularly updates routine donor/prospect correspondence including direct mail, web blasts, and donor acknowledgments.
- Creates and maintains internal staff communications resources such as the intranet, employee forms, organization charts, and more
- Monitors marketing and communications data and prepares reports as required
- Supports the development and communications department with execution of other key projects and strategies, including all event-planning and execution activities.
- Attend staff meetings, trainings, and supervisory sessions as required.
- Performs all other duties as assigned and as required.
Qualifications
Education and Experience
- Bachelors Degree required
- 3-5 years of relevant experience
- Advanced computer skills with knowledge of Adobe CS, and experience working with social media management tools such as Hootsuite required
- Experience managing websites, social media and developing content required
Skills
- Exceptional writing, editing, layout and design, printing/proofing skills
- Ability to multi-task and manage multiple projects with competing priorities and deadlines in a fast-paced environment
- Capable of self-directed, independent work while enjoying being part of a cohesive team
- Outstanding organizational and planning skills
Physical Capabilities
- Ability to travel using public transportation to and from various programs sites and other locations.
Benefits
- Healthcare Coverage: Medical, dental, and vision insurance plans to keep you and your family in good health.
- Retirement Savings: A 403(b) plan and a 401(a) with employer annual contribution to help you plan for a secure financial future.
- Paid Time Off: Generous paid time off, including vacation, holidays, and personal days.
- Professional Development: Opportunities for continuous learning and professional development to enhance your skills and advance your career.
- Flexible Work Arrangements: Work-life balance is important to us, and we offer flexible work arrangements to accommodate your needs.
- Wellness Programs: Employee wellness programs, including fitness initiatives and mental health support.
- Employee Assistance Program (EAP): Confidential counseling and support services for personal or work-related issues.
- Employee Recognition: Recognition programs to celebrate and reward outstanding contributions.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing, Public Relations, and Writing/Editing
Industries
- Non-profit Organizations
#J-18808-Ljbffr