Business Development and Marketing Director

Your experience matters At Mesa Springs, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. In your role, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members. We believe that our collective efforts will shape a healthier future for the communities we serve. What we offerFundamental to providing great care is supporting and rewarding our team. In addition to your base compensation, this position also offers: Health (Medical, Dental, Vision) and 401K Benefits for full-time employeesCompetitive Paid Time Off Employee Assistance Program - mental, physical, and financial wellness assistanceTuition Reimbursement/Assistance for qualified applicantsAnd much more... About Us People are our passion and purpose. Mesa Springs is a 72 bed hospital located in Forth Worth, TX and is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier® with acute care, rehabilitation, and behavioral health facilities from coast to coast. From your first day to your next career milestone-your experience matters How You'll ContributeThe Director of Business Development implements and directs the hospital business development process. The DBD plans, directs and coordinates the identification of and marketing to potential patient referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies. Conducts ongoing competitor analysis. Hires, trains, and oversees activities of hospital BD representatives.. Essential Functions: Develops the hospital's comprehensive business development plan, in conjunction with CEO and senior hospital personnel.Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.Develops annual budget and process for measuring effectiveness of marketing expenditures.Develops and implements community workshops and seminars, as appropriate.Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.Ensures marketing materials and collaterals are effective in delivering message and meet quality standards. Supervisory Responsibilities: Manage the work of others, including planning, assigning, scheduling and reviewing work, ensures quality standards. Responsible for hiring, terminating, training and developing, reviewing performance and administering corrective action for staff.Qualifications:Education: Bachelor's Degree in related field1-3 years of Inpatient Psychiatry experience as a Director required.Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment principles requiredRN or Social Worker preferred, but not requiredApplicable work experience may be used in lieu of education EEOC Statement:Mesa Springs is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law. Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.