Marketing and Communications Director

Position:Marketing and Communications Director (Permanent)

Location:Honolulu

Industry:Non-Profit

Salary:$80,000 $85,000 annually, depending on experience

Parking:Provided on-site

Job Title: Marketing and Communications Director

Job Overview:The Marketing Director is responsible for planning, implementing, and managing the overall marketing strategy of the company. This role involves leading a team of marketing professionals, collaborating with other departments, and driving initiatives to promote brand awareness, customer acquisition, and revenue growth.

Responsibilities:

1. Strategic Planning:

   • Develop and execute comprehensive marketing strategies aligned with the companys overall objectives.
   • Analyze market trends, competition, and customer behavior to identify opportunities for growth.

2. Team Leadership:

   • Lead, mentor, and manage a team of marketing professionals, ensuring effective collaboration and high-performance levels.
   • Delegate tasks and responsibilities to team members based on their strengths and expertise.

3. Brand Management:

   • Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing channels.
   • Monitor and enhance the brands reputation and image.

4. Campaign Development and Execution:

   • Plan and execute multi-channel marketing campaigns to reach target audiences.
   • Utilize various marketing channels, including digital marketing, traditional advertising, events, and social media.

5. Market Research:

   • Conduct market research to identify consumer needs, market trends, and competitive landscape.
   • Use data-driven insights to inform marketing strategies and decision-making.

6. Budget Management:

   • Develop and manage the marketing budget effectively, ensuring optimal allocation of resources.
   • Monitor and report on the ROI of marketing campaigns.

7. Cross-functional Collaboration:

   • Collaborate with other departments, such as sales, product development, and finance, to align marketing strategies with overall business goals.
   • Communicate marketing initiatives and gather input from relevant stakeholders.

8. Performance Analysis:

   • Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing campaigns.
   • Make data-driven recommendations for improvements.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
• Strong understanding of market trends, consumer behavior, and competitive landscape.
• Excellent leadership and team management skills.
• Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
• Analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic work environment.