Marketing Manager- Integrated Content & Communications

Marketing Manager, Integrated Content & Communications

The Marketing Manager, Integrated Content & Communications, helps lead strategic storytelling and marketing campaign execution for a $1.9+ billion home dcor brand. This hybrid role combines strategic communications planning with creative content leadership to deliver compelling, on-brand experiences across all customer touchpointsfrom email, social, and video to digital media, catalogs, in-store, and beyond.

This role owns the go-to-market messaging calendar at the channel level, and helps develops marketing strategy and brand storytelling priorities. This Marketing Manager partners cross-functionally with Merchandising, Creative, Channel, and Strategy stakeholders to ensure all content and campaigns are cohesive, product-proud, customer-focused, and performance-driven.

Integrated Marketing Strategy

• Develop and lead strategic, multi-channel go-to-market communication plans that drive traffic, sales, and engagement.
• Own and manage the brand marketing calendar, aligning content stories, promotional strategies, and product flows across business priorities.
• Act as the central hub for campaign planning and executionensuring every marketing initiative is coordinated across channels and touchpoints.
• Guide channel teams on message hierarchy, timing, and story arcs to optimize the customer journey.

Content Strategy & Brand Storytelling

• Management of brand storytelling content strategy within all marketing channelsincluding video, photo, social, CRM, email, paid media, in-store, and webto ensure consistency with brand voice and to ensure marketing strategy payoff.
• Lead internal and external production partners to deliver high-impact content that inspires and converts.
• Champion the customer lens in all content and communications, ensuring storytelling is approachable, inspirational, and reflects real-life home solutions.

Cross-Functional Collaboration

• Build strong partnerships across Merchandising, Marketing Strategy, Creative, and Channel teams to align on campaign goals and creative direction.
• Lead the planning, briefing, and review process for campaigns and product stories, ensuring deadlines, deliverables, and objectives are met.
• Partner with Creative and Content Studio teams to ensure product samples, shot lists, and asset development align with marketing priorities.

Operational Excellence

• Optimize campaign operations and content workflows with a focus on clarity, accountability, and results.
• Identify gaps, pivot quickly when needed, and ensure product, pricing, and promotional accuracy across all marketing assets.

Qualifications

• Degree in marketing, merchandising, business, or related field
• 6+ years of experience either inside an organization or with an agency in a creative, content, account management, merchandising or similar capacity
• Experience in executing customer facing creative, and campaign planning in one or more customer facing communications channels preferably in a retail environment.
• Excellent interpersonal, organization and communications skills
• Highly detail oriented, able to track multiple projects, requests and tasks simultaneously
• A master of collaboration, able to successfully manage multiple contributors to effectively hit timelines, budgets and expectations as a team and company effort.
• Strong execution abilities, problem-solving, as well as written and verbal communication skills
• Must be innovative, organized, efficient and able to prioritize and manage multiple projects
• Direct experience with content planning, photo/video production, and/or creative development preferred.
• Experience with complex product or other information management, merchandising and marketing systems, content management, social publishing, asset management systems a major plus.