Junior Marketing Associate, SMS

WHO ARE WE?Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.WHY JOIN US?At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.Work Location: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performanceMUST HAVE:Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaignsUnderstanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindsetDetail-oriented with strong execution and QA skills across multiple messages, offers, and flowsCreative thinker with the ability to test, iterate, and learn from results quicklyStrong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FLEXPERIENCE:Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce settingYOUR ROLEIncrease revenue and margin by managing and optimizing SMS and push messaging campaigns across high-impact brands, driving measurable results through performance-focused experimentation.Outcomes (Performance Expectations)Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time deliveryAudit and enhance onboarding flows to improve user engagement and conversion across SMS brandsGrow performance metrics across all managed channels through data-backed experimentation and iterationDeliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and marginContribute to knowledge-sharing and documentation of best practices across the Messaging teamCompetenciesExecution Excellence: Strong ownership mindset with a bias toward action and rigorous attention to detail across campaignsAnalytical Thinking: Makes decisions rooted in performance data and ROI; seeks out insights from A/B testing and audience behaviorCollaboration & Communication: Operates as part of a highly collaborative team, proactively communicates and supports peersCuriosity & Growth: Demonstrates interest in digital marketing trends and a drive to continuously improve messaging strategiesSense of Urgency: Understands the time-sensitive nature of direct response and works quickly without sacrificing accuracyTOTAL COMPENSATIONBase salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.Want to accelerate your career? Apply now!Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.