Marketing Technology Manager - Remote

Looking for a Marketing Technology Manager to join our client's team-an established and growing insurance carrier. This individual will lead the strategy, development, and optimization of the company's marketing technology stack to support scalable, data-driven marketing initiatives. The ideal candidate has a deep understanding of marketing systems architecture and a strong track record of selecting, integrating, and managing MarTech platforms that drive business performance. Remote opportunity however candidate must reside in PA, NJ, MA, NY, or CT.

Job Responsibilities:

• Lead the evaluation, implementation, and management of marketing technologies including CRM, marketing automation, analytics, CMS, and digital advertising tools
• Design and maintain an integrated marketing technology stack that aligns with business and marketing goals
• Collaborate with cross-functional teams (Marketing, IT, Product, Sales, and Compliance) to ensure seamless system integrations and data flow
• Identify gaps in current MarTech capabilities and propose scalable, cost-effective solutions
• Own the governance of marketing data, ensuring accurate reporting, audience segmentation, and campaign attribution
• Develop best practices for lead management, campaign tracking, and performance measurement
• Ensure technology platforms are fully leveraged and users are trained and supported
• Manage vendor relationships, licensing, and budgeting related to MarTech solutions
• Stay current with emerging technologies, trends, and regulatory requirements affecting digital marketing in the insurance industry

Requirements:

• 5+ years of experience in marketing operations or marketing technology, preferably in the insurance or financial services industry
• Proven experience building, integrating, and optimizing marketing technology stacks (CRM, automation, analytics, etc.)
• Hands-on experience with tools such as Adobe Experience Platforms (Journey Optimizer, Customer Journey Analytics, etc.)
• Strong understanding of marketing data structures, attribution models, and campaign measurement
• Experience working with IT teams to manage system integrations and data governance
• Excellent communication, project management, and cross-functional collaboration skills
• Bachelor's degree in Marketing, Information Systems, Business, or a related field; advanced degree or relevant certifications (e.g., Salesforce, HubSpot) a plus
• Experience working within a regulated environment (insurance, healthcare, or finance)

Compensation:

• $100,000 - $130,000/year (based on experience)
• Annual performance-based bonus opportunity
• Retirement savings plan
• Comprehensive benefits package, including medical and dental coverage
• Flexible scheduling with remote work options

Disclaimer: Please note that this job description may not cover all duties, responsibilities, or aspects of the role, and it is subject to modification at the employer's discretion.

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