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Job Title: Social Media Manager
Location: Wolfson Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 1008656
Job Details Job FamilyADMIN - Professional Exempt Contractual (PEC)Grade15Salary$62,772 - $78,465DepartmentOffice of CommunicationsReports ToSocial Media DirectorClosing DateNovember 29, 2025FLSA StatusExempt - Not Eligible for Overtime CompensationFirst Review DateAugust 15, 2025Position Overview
The Social Media Manager works closely with the Social Media Director to advance department goals in developing the Colleges social media strategy and related activities. This position manages the day-to-day content creation and oversees the creation of organic and paid content as well as campaigns of the Colleges social media accounts. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade Colleges District Board of Trustees.
What you will be doing
Plans, designs, and executes multiple paid ad campaigns for Miami Dade College academic programs and events
Manages organic and paid content for Miami Dade College on social media platforms including Facebook, Twitter, Instagram, LinkedIn, among others
Creates timelines and tracks progress of multiple ad campaigns making sure they are on time and on budget
Oversees and reports analytics for particular initiatives, organic/paid campaigns and ensures continued content effectiveness
Leverages market data to develop content campaigns that enhance materials and connect with students and the community
Collaborates with Social Media Director and Visual Content Developer to produce high quality content that showcases Miami Dade College
Designs and creates eye-catching, shareable content that resonates with each social platforms unique audience
Explores innovative ways to engage and grow the size and quality of audience
Develops standards, systems, work flow and best practices for content creation, distribution maintenance and retrieval
Performs other duties as assignedWhat you need to succeed
- Masters degree from a regionally accredited institution in related field of study and two (2) years of professional experience in social media, marketing or public relations; or Bachelors degree from a regionally accredited institution in a related field of study and four (6) years of professional experience in social media, marketing or public relations.
- All degrees must be from a regionally accredited institution
Proficiency with using major social media platforms for business applications and personal use
Possess excellent organizational and communication skills (both oral and written)
Possess digital media buying experience and ability to report on analytics for digital campaigns
Demonstrated ability with software including Adobe Creative Suite, Sprout Social, Microsoft Office software
Possess thoughtful, creative and strategic thinking, and problem-solving skills
Possess expertise in writing and editing for diverse platforms, including print and electronic
Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standards
Ability to work under pressure and set priorities within a fast-paced environment
Ability to work flexible hours that can include weekends and evenings
Ability to write effective copy in different styles for Facebook, Twitter, YouTube, websites, etc.
Ability to travel to various campus locations as needed
- Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty, and staff
The final candidate is to successfully complete a background screening and reference check process.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Online Audio and Video Media
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