Assistant Manager - Social Media (YTTP): DMI

Assistant Manager, Social Media + Content

Location: Los Angeles, CA

Brand: Youth to the People

Who We Are

For more than a century, L'Oral has dedicated its energy, innovation, and scientific excellence to one business: Beauty. Our goal is to offer every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oral Luxe, our mission is to provide our consumers with the best products and brand experience by making it unique.

Youth To The People culture is nimble and fun. Our team consists of high-performers and hard workers with humble attitudes. We value team bonding, enthusiasm, and free thinking. We are open-minded, constantly collaborating, and our brand culture is tight-knit, fast-moving, and fun. We are a community.

About the Role

Youth to the People is seeking a digital storyteller who lives at the intersection of creativity, community, and culture. As Assistant Manager of Social Media + Content, you'll be hands-on in bringing our brand to life across platformsfrom ideation and production to posting and community engagement. You will shape our daily social presence, lead creator-first content shoots, and spark conversations with our audience in real time.

You should be comfortable both behind and in front of the camera, with a keen eye for trends and the agility to create content that connects. We're looking for someone who is tapped into culture, has good taste, and knows how to move with itnot just follow it.

Key Responsibilities

• Develop and produce short-form content across platforms (Instagram, TikTok, YouTube Shorts), aligned with brand campaigns, launches, and ongoing storytelling
• Film, edit, and star in select social content, confidently appearing on camera when needed
• Contribute to and maintain the weekly/monthly content calendar
• Lead social-first shoots and real-life activations; collaborate with creators, photographers, and internal teams
• Write on-brand copy for captions, campaigns, and community touchpoints
• Support day-to-day community management and audience engagement
• Share social trends, insights, and performance recaps with the broader team
• Partner with influencer and talent teams to incorporate creator content into our social strategy

What We're Looking For

• 2-3 years of social media experience, preferably in beauty, fashion, or lifestyle
• Strong experience with Reels and TikTok; comfortable creating and appearing in short-form videos
• Basic editing and design skills (CapCut, Adobe Creative Suite, Canva, Figma)
• Sharp aesthetic sensibilitysomeone who just gets it

• Strong, human, culturally relevant voice in writing
• Proactive, organized, and collaborative; able to manage multiple projects with agility
• Passionate about skincare, sustainability, and building community both online and in real life

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