CRM Pharmacy Marketing - Senior Manager

Senior Manager, CRM Pharmacy Marketing

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. At CVS Health, we are transforming pharmacy care by prioritizing people in every aspect of our work. As Senior Manager, CRM Pharmacy Marketing, you will lead CRM strategies that engage customers through personalized and impactful communications that improve health and patient outcomes. This role will be responsible for driving the planning, strategy, and execution of pharmacy CRM campaigns across various channels, including email, SMS, push notifications, direct mail, and more. You will partner closely with Data Science, Rx Personalization, Digital, and Front Store CRM teams to deliver an integrated experience across all customer touchpoints. A key focus will be developing and scaling a customer-first, omnichannel strategyleveraging MarTech capabilities to ensure seamless and relevant communications that align across teams and channels. You'll own campaign strategy and execution for high-priority pharmacy programs like immunizations, adherence, service recovery & morewhile helping to shape the future of how CVS Health builds stronger connections with customers across their healthcare journey.

Responsibilities include, but not limited to:

• CRM Strategy & Execution
• Omnichannel Experience Leadership
• Governance & Compliance
• Performance Measurement & Optimization

Required Qualifications

• 7+ years of marketing experience, with a solid foundation in business strategy, consumer insights, and retail dynamics.
• 5+ years of CRM experience with strong understanding Salesforce Marketing Cloud
• 4+ years of cross-functional leadership experience, managing initiatives across technical, marketing, data and business teams
• 1+ years of supervisory experience (1+ direct report)

Preferred Qualifications

• Strong technical and MarTech capabilities, including familiarity with CRM tools, data management platforms, and marketing automation systems.
• Ability to navigate and succeed in a complex, matrixed organization.
• A passion for data-driven marketing where insights, technology, and creativity intersect
• Demonstrated intellectual curiosity and proven ability to convert analytics into actionable marketing strategies
• A customer-first mindset that drives seamless, personalized experiences across both in-store and digital channels
• Self-motivated and high-performing, with the ability to thrive in a fast-paced, results-oriented environment
• Demonstrated agility in managing multiple projects and adapting to changing priorities with enthusiasm
• Healthcare experience (or other complex, regulated industry

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent (HS Diploma and 4 years of experience) required
• MBA or advanced degree preferred

Pay Range

The typical pay range for this role is: $82,940.00 - $182,549.00

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

We anticipate the application window for this opening will close on: 09/26/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.