Digital Marketing Manager, Marketing - Lakeland

DescriptionWe are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases. Additional responsibilities include:recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlinesserving as the Marketing digital channel development and implementation subject matter expert for paid searchperformance of assigned digital campaigns and projectseffectively managing established digital channel multimillion dollar executional budgetspromoting digital marketing through participation in department educational training and self-education opportunitiesdedicating time to marketing innovation and quality improvementmanaging special Marketing Communications related assignmentsAdditional InformationYour application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.Year End BonusAs a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.Required QualificationsBachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experienceAt least four years of digital channel execution experience in Marketing or AdvertisingHighly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platformsStrong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)Knowledge of current and future trends in digital marketing and communications platforms and applicationsKnowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)Knowledge of budgetary management, metrics and reportingKnowledge of content management and ecommerce systemsStrong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimizationKnowledge of video optimization for search and performanceKnowledge of Marketing project workflow process and digital process lifecycleAstute attention to detail and accuracyAbility to demonstrate leadership skillsTeam player attitudeAnalytical skillsPersuasiveness and negotiation skillsAbility to handle multiple priorities while ensuring a high degree of accuracyPassion for delivering great work and meaningful resultsExcellent verbal, written and presentation communication skillsWillingness to travel up to a week at a time with overnight staysPreferred QualificationsMaster's degree in Marketing or AdvertisingAt least six years of digital channel execution experience in Marketing or AdvertisingBenefits InformationEmployee stock ownership plan that contributes Publix stock to associates each year at no costAn opportunity to purchase additional shares of our privately-held stock401(k) retirement savings planGroup health, dental and vision plansPaid Time OffPaid Parental LeaveShort- and long-term disability insuranceTuition reimbursementFree hot lunches (buffet-style) at facilities with a cafeteriaVisit our website to see all of our benefits: Benefits - Jobs (publix.com)