Health and Nutrition Social Marketing and Media Coordinator

Salary: $53,325.00 - $69,270.00 AnnuallyLocation : NormalJob Type: Full-TimeJob Number: 202300588Department: Cooperative ExtensionOpening Date: 05/13/2025 Description Summary:The Social Marketing and Media Coordinator will lead and manage health and nutrition social marketing campaigns and digital media efforts to deliver messaging on health, nutrition, food safety and physical activity. This role applies marketing theory, research, and strategy to drive social change, improve health, and encourage behavior change across multiple communication channels. The coordinator will work under the direct supervision of the Nutrition and Hospitality Specialist at Alabama A&M University and collaborate with staff involved in health and nutrition program development and implementation. This is a grant-funded position to meet everyone's health and nutrition needs. Examples of Duties Essential Duties and Responsibilities:Assist the Principal Investigator (PI) and Co-PI in developing and implementing social marketing and media strategies for nutrition and physical activity interventions.Design and execute targeted campaigns based on market research and audience segmentation.Develop and refine messaging, materials, and outreach strategies for effectiveness.Utilize mass media, social media, and earned media to maximize audience engagement.Create promotional materials, including videos, brochures, and digital content.Analyze campaign performance data and adjust strategies for impact.Collaborate with community organizations, public health agencies, and media outlets to expand reach.Monitor marketing efforts across platforms for consistency and effectiveness.Collaborate with the PI and Co-PI to determine and manage budget allocation.Stay informed on industry trends and new marketing tools to enhance strategyLiaison between communication and marketing teams, program staff, and stakeholders to ensure cohesive communication. Typical Qualifications Minimum Position Requirements (including years of experience, certifications, licenses, etc.): Master's degree in communication, marketing, or a related field.Minimum of three years of experience in developing and executing marketing and media strategies, including content creation, social media management, digital advertising, and brand promotion across multiple platforms.Excellent written and verbal communication skills.Proficient in computer operations, software applications, data management, and adapting to new technologies.Strong critical thinking and solve problems skills and ability to adapt strategies to meet changes in programming needs.Must have reliable transportation and a valid driver's license to travel within the designated area (mileage reimbursement available).Supplemental Information For inquiries about this position, contact Juanesta Green, Administrative Services Coordinator/Office Manager at greenj9@aces.edu .We offer a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, short and long-term disability, holidays, vacation, and sick leave.To learn more details, visit our benefits page at 01 Do you have a master's degree in communication, marketing, or a related field? Yes No 02 Do you have a minimum of three years of experience in developing and executing marketing and media strategies, including content creation, social media management, digital advertising, and brand promotion across multiple platforms? Yes No 03 Are you proficient in computer operations, software applications, data management, and adapting to new technologies? Yes No 04 Do you have reliable transportation and a valid driver's license to travel within the designated area (mileage reimbursement is available)? Yes No Required Question