Retail Marketing Specialist

Company DescriptionAbout UsAt Every Word Code, we are driven by the power of language, data, and innovation. As a forward-thinking marketing and branding firm, we specialize in delivering tailored retail strategies that resonate with modern consumers. Our team combines creativity, technology, and research to elevate brands across the retail landscape. We believe in building lasting client relationships and a workplace that fosters growth, initiative, and excellence.Job DescriptionJob DescriptionWe are seeking a detail-oriented and results-driven Retail Marketing Specialist to join our dynamic team in Kansas City. This position plays a crucial role in planning, executing, and optimizing retail-focused marketing campaigns to support product launches, in-store promotions, and customer engagement initiatives.ResponsibilitiesDevelop and execute retail marketing strategies that align with brand objectives and sales targetsCoordinate in-store promotions, events, and visual merchandising effortsCollaborate with cross-functional teams to ensure marketing consistency across all channelsAnalyze market trends, competitor activities, and customer feedback to adjust strategiesCreate compelling product messaging and retail displays to drive foot traffic and salesTrack and report the performance of campaigns and promotional activitiesAssist in managing budgets and timelines for marketing projectsQualificationsQualificationsBachelor's degree in Marketing, Business, Communications, or related field2+ years of experience in retail marketing or a similar roleStrong understanding of consumer behavior and retail sales strategiesExcellent organizational, communication, and project management skillsAbility to analyze data and draw actionable insightsProficiency in Microsoft Office Suite and familiarity with marketing analytics toolsExperience working with vendors and managing marketing materials is a plusAdditional InformationBenefitsCompetitive annual salary: $57,000 - $65,000Professional growth and advancement opportunitiesOngoing training and skill developmentSupportive and collaborative team environmentHealth, dental, and vision insurancePaid time off and holidays