Job SummaryThe Digital Marketing Specialist will plan, execute, and optimize digital campaigns across platforms including web, email, social media, and paid ads. This role is responsible for increasing online visibility, generating leads, and supporting branding initiatives through data-driven digital marketing strategies. The ideal candidate has strong hands-on experience with SEO, analytics, email platforms, and content management systems.Key ResponsibilitiesManage and update website content using CMS platforms (e.g., WordPress, Webflow)Create, monitor, and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn, etc.)Execute email marketing campaigns and automated workflowsConduct SEO audits and implement on-page and technical improvementsTrack and analyze campaign KPIs using Google Analytics and other toolsCoordinate social media scheduling and campaign rolloutSupport landing page creation and lead form integrationCollaborate with marketing, design, and content teams to align messaging and performance goalsQualificationsAssociate or Bachelor's degree in Marketing, Communications, or related field2-4 years of experience in digital marketing or online advertisingProficiency with Google Ads, Facebook/Instagram Ads Manager, Mailchimp or similarExperience with SEO tools (e.g., SEMrush, Moz, or Ahrefs) and web analyticsStrong understanding of digital trends, A/B testing, and optimization best practicesSolid writing and content editing skills for digital platformsPreferred SkillsExperience in B2B, energy, infrastructure, or technology sectorsGraphic design or video editing familiarity (Canva, Adobe Suite)CRM and marketing automation knowledge (HubSpot, Zoho, etc.)BenefitsHealth, dental, and vision insurance401(k) with employer matchPaid time off and company holidaysGrowth path to senior digital or performance marketing rolesCreative and strategic freedom in a high-impact role
BaRupOn LLC