Marketing & Social Media Manager | Growing Italian Brand | NYC

A growing, chef-driven hospitality group with six successful upscale casual dining locations across New York City-and more on the way. Known for delivering warm hospitality, vibrant culinary experiences, and stylish atmospheres, is looking for a creative and strategic Marketing & Social Media Manager to shape and grow our brand voice across digital and physical platforms as we continue to expand.About the Role: The Marketing & Social Media Manager will lead all brand, content, digital, and local marketing efforts across our restaurant portfolio. This role requires both big-picture thinking and hands-on execution. You'll collaborate closely with ownership, culinary, and operations teams to build campaigns, grow engagement, and drive guest traffic-both online and in-store.Key Responsibilities include but are not limited to:Own and evolve the group's brand identity across all locations, ensuring consistency in voice, tone, and visual presentationManage all social media platforms (Instagram, TikTok, Facebook, LinkedIn), creating engaging, on-brand content and growing audience engagementDevelop and execute seasonal marketing campaigns to support openings, menu launches, events, and key business initiativesOversee digital marketing strategy including email newsletters, paid social, SEO, and partnershipsCoordinate photography and video shoots; manage asset library and content calendarSupport local marketing initiatives and community partnerships for each locationMonitor performance metrics (engagement, ROI, traffic) and adjust strategy accordinglyCollaborate with PR team and external partners on media outreach, influencer engagement, and brand storytellingMaintain brand presence across all customer touchpoints (in-store signage, packaging, collateral, website, etc.)Stay on top of hospitality and social trends to keep the brand fresh and culturally relevantQualifications:5+ years of experience in hospitality, lifestyle, or consumer brand marketingStrong portfolio of content and campaigns across digital and social platformsDeep understanding of NYC hospitality scene and digital audience behaviorsSkilled in social strategy, creative direction, and content creation (photo, video, copy)Proficiency in Adobe Creative Suite, Canva, Google Workspace; basic video editing a plusExperience managing paid media, email marketing, and analytics tools (Meta Ads Manager, Mailchimp, etc.)Highly collaborative with excellent communication and project management skillsStrategic thinker who also enjoys rolling up sleeves and executingPassion for great food, hospitality, and brand storytelling Compensation & Benefits:Consistent schedule and flexible work-from-home optionsGold-tier insurance: 75% company contribution toward all plans, including family coverage401(k): Company match up to 6%Paid Time Off and Parental LeaveComplimentary Gym MembershipCommuter Benefits, FSA, and Dependent Care Accounts