Public Relations Manager D&M (Design & Manufacturing)
As a Public Relations Manager D&M (Design & Manufacturing) at Autodesk, you will lead the development and execution of public relations strategies for Autodesk's Design and Manufacturing leadership team. You will be responsible for crafting compelling narratives, managing media relations, and coordinating with internal and external stakeholders to enhance our brand visibility and reputation. You will also work closely with the Communications team and other Marketing teams to ensure cohesive and effective messaging across all channels.
The Autodesk Global Communications team curates and communicates Autodesk's value to our customers and the world telling stories of our business strength, innovation, impact, people and purpose.
We're looking for someone with strong a blend of communications and media relations skills, coupled with social media savvy, who thrives when collaborating with people around the world to tell inspiring stories. The right candidate is inquisitive and modest, humble, and confident in their ability. Concepts and technologies including artificial intelligence, augmented and virtual reality, robotics and 3D printing are fascinating to you. When something is not familiar, you energetically explore and ask questions, and you are as much a learner as you are a teacher. You can translate technology and engineering jargon into inviting conversations to intrigue newcomers and deepen engagement. The fundamentals of securing earned media coverage and creating owned content are your wheelhouse and the pull of a bright future is your compass.
Responsibilities
- Create and implement effective public relations strategies that align with the overall marketing and business objectives of the Design and Manufacturing Marketing team
- Build business-level story ideas to pursue media coverage in mainstream publications; maintain strong relationships with key media outlets, journalists, and industry influencers to manage media inquiries
- Develop and distribute press releases, media kits, and other PR materials that effectively communicate Autodesk's brand message and product offerings
- Develop and implement an executive visibility strategy in the D&M industry by identifying, tracking, securing, and executing high value speaking engagements and thought leadership opportunities throughout the year
- Plan and execute PR events, including press conferences, product launches, and industry trade shows, to maximize media exposure and engagement
Minimum Qualifications
- At least 5 years of communications or PR experience
- A BA/BS degree along with public relations and/or journalism experience, ideally, but not exclusively, in software or technology
- Proven ability to build and manage relationships with company stakeholders, executives, journalists and external partners
- Strong organizational and project management skills
- Flexibility and ability to multitask
- Excellent written and verbal communication skills
Preferred Qualifications
- Experience collaborating with global stakeholders, including customers, media, internal partners
- Knowledge of design & manufacturing or infrastructure related fields
- Demonstrable experience successfully securing media coverage in mainstream business and technology publications
- Minimal travel possible (<10%)