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Southern Arkansas University

Social Media Manager

Southern Arkansas University, Quincy, MA, US, 02171

Duration: Full Time

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  • Create, curate, and manage engaging content for Ebony J Media Learning Center's social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Community Engagement: Respond to social media messages, comments, and inquiries promptly, providing exceptional customer service and building positive relationships with the audience.
  • Content Calendar: Maintain and adhere to a well-structured content calendar to ensure consistent and timely postings that align with the organization's promotion calendar.
  • Sales Promotion: Collaborate closely with the PR team to develop and execute social media strategies that support sales and promotional campaigns, ensuring a seamless connection between PR efforts and social media presence.
  • Phone Support: Assist in answering and managing phone inquiries, providing information and support as needed.
  • Audience Growth: Implement strategies to increase the organization's social media following and engagement, working to reach and exceed target goals.
  • Analytics and Reporting: Monitor social media analytics to track performance, generate reports on key metrics, and make data-driven improvements to the social media strategy.
  • Trending Topics: Stay updated on industry trends, emerging social media platforms, and relevant topics to incorporate innovative approaches and content.

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