Branding & Communications Associate

Who We Are

Kirby-Smith Machinery, Inc. is a leading distributor of heavy equipment and cranes in the central United States. We are at the forefront of todays construction industry growth and have several exciting job opportunities for talented, energized professionals across the region who want to join our #WeAre1KirbySmith family!

Branding & Communications Associate Benefits

• Above-average Industry Pay
• Comprehensive benefits package (including medical/dental/vision)
• 401K plan with company match
• Generous PTO Package/Paid Holidays
• Short/Long Term Disability
• Growth Opportunities
• Paid Training
• Family-owned and Operated
• Health and Wellness

Branding & Communications Associate Position Purpose

Responsible for implementing branding and communication initiatives of the Marketing Department. This role will function as the project lead on internal and external company communication and will help us reach our target audience by delivering useful and appealing brand content, aligned with Kirby-Smith Machinerys established brand voice, regarding the company and products.

Branding & Communications Associate Essential Functions

• Communicates and supports the Kirby Smith vision and core values of One Mission, One Team, One Plan, One Goal
• Uses creativity to develop new, highly engaging content to grow our social audience
• Produces and executes social media content including in-app video content, i.e., Instagram Reels
• Responsible for Digital Asset Management creation, organization, and editing video, photography, and other graphics
• Collaborates with team members in creative brainstorming and pitches new video concepts
• Assists teams and vendors to develop and execute campaigns, as well as track results
• Oversees quality control (QC) versioning and delivering final approved promo edits into various specs for different digital platforms
• Stays current with social media trends (including news, memes, celebrities, music, etc.) and finds brand-appropriate ways to incorporate them into your content
• Assists KSM Team with day-to-day film and digital marketing responsibilities
• Partners with our internal social and brand team as needed
• Produces and distributes company press announcements
• Manages marketing messages and content calendar for companys internal communication platform (SpeakAp)
• Keeps brand collateral relevant and up to date for involved business segments
• Collaborates with Branding & Communications Manager on creating and updating print and digital advertisements
• Performs other job-related duties as assigned
• Ensures consistent and reliable on-site attendance

Branding & Communications Associate Minimum Requirements

• Bachelors Degree or above in Business, Marketing, Communications, or a related field.
• Proficient with in-app creation of movies and strong mobile photography skills
• Valid Drivers License
• Strong background in social media, graphic design, and video production to drive impactful, educational, content creation that drives brand awareness through our social media channels, including Instagram, Facebook, LinkedIn, and YouTube, and identifying and leveraging what makes social accounts perform: trends, hashtags, music usage, functionalities, best practices, and platform updates
• Exceptional Interpersonal skills and excellentcommunication skills

Branding & Communications Associate Physical Requirements

• Lifting or carrying up to 20 pounds without assistance
• The ability to drive locally and to sit for long periods

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.