THE TEAM YOU WILL BE JOINING: Dynamic and creative company located in Charlotte, NC, and Headquartered in San Francisco Dedicated to making financial progress possible for everyone. National presence providing excellent service to over 60 million members. Vibrant work environment with a culture founded on collaboration and good energy. WHAT THEY OFFER YOU: Fun and optimistic atmosphere, combining all the perks of a tech company with a healthy work-life balance. Tons of opportunities to take on responsibility and ownership and have a meaningful impact. You are encouraged to identify opportunities to scale the product, technology, and organization, and then launch them into action. Having a healthy and happy team is their number one priority- family focused organization. Free amenities, paid company trips and outings, competitive salary, and generous benefits. WHY THIS ROLE IS IMPORTANT: Develop and manage measurement frameworks to evaluate marketing initiatives, defining key performance indicators and continuously improving campaign effectiveness. Conduct in-depth analysis of marketing spend and performance, providing insights that guide resource allocation and investment decisions. Generate strategic recommendations through exploratory data analysis, identifying trends, opportunities, and areas for optimization. Design clear, actionable data visualizations and dashboards to give stakeholders easy access to critical marketing performance metrics. Apply advanced statistical methods to accurately assess the incremental impact of marketing activities and communicate findings in a way that informs business strategy. THE BACKGROUND THAT FITS: Proficiency in SQL is required, with at least 2 years of experience querying, manipulating, and analyzing large datasets. Skilled in creating data visualizations and dashboards using tools such as Tableau or Looker to translate complex findings into accessible insights. Solid understanding of core marketing metrics (e.g., LTV, CAC, ROAS, ROI) and how they drive business decisions. Hands-on experience with advanced analytical techniques, including Marketing Mix Modeling (MMM) or causal inference methods, to measure and attribute marketing effectiveness. Strong communication and collaboration skills with the ability to clearly convey technical insights to both technical and non-technical stakeholders.
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