Product Marketing Manager - Prescription Go-To-Market

We're looking for a Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.Product Marketing Manager - Prescription Go-To-Market ResponsibilitiesWork with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoptionInfluence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fitCreate go-to-market (GTM) strategy to drive product adoption and engagementIdentify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goalsManage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channelsServe as the subject matter expert on prescription wearer and channel needs and mindsetsManage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insuranceMinimum Qualifications5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fieldsExperience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategiesExperience analyzing data and translating to insights that support product development and go to market strategiesExperience executing on initiatives within a measurable and data-driven frameworkExperience leading implementation of complex product or service offeringsExperience working with technical partners to translate between technical and consumer languagesExperience collaborating with external vendors and partnersBachelor's degreePreferred QualificationsExperience working in a fast-paced dynamic environment, identifying and escalating issues early and oftenInterest and understanding of Virtual and Mixed RealityMS/MBA degreeFor those who live in or expect to work from California if hired for this position, please click here for additional information. About MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. 128 000 USD/year to 186 000 USD/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .