ON.com is hiring: Senior Lead - Creative in New York

As the Senior Lead - Creative, you will champion On's brand vision across Latin America and Brazil, leveraging the power of storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Head of Creative Studio (with a dotted line to the Head of Marketing, LatAm/Brazil) on the Americas Creative Studio team, you will support the AMER region with a focus on LatAm/Brazil, elevating On's brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives.

Your Mission

Provide comprehensive creative leadership and approval for all initiatives across LatAm (distributor e-commerce, DMS, store events, run clubs) and Brazil (DTCr + DTCe)

Approve and guide creative for races, expos, in-store activations, out-of-home advertising, and all locally produced elements, ensuring core brand storytelling and commercial franchise direction are consistently applied through toolkits, content, and brand guidelines

Champion On's visual identity and brand image for LatAm/Brazil communities, collaborating closely with regional marketing teams to identify and address consumer needs

Oversee all creative touchpoints for the LatAm/Brazil market, including art direction, graphic design, studio production, copywriting, and spatial design, vetting and overseeing regional freelance and external creative resources from brief to final delivery

Develop innovative creative concepts that solve complex challenges, generating ideas for both established and emerging platforms to create business impact and cultural moments

Lead creative concepts and development for key Americas regional brand initiatives, such as SquadRaces, and contribute expertise on diverse communities to North American projects like Clubhouse Nights

Partner with Studio Management to maintain a transparent creative process and ensure the on-time delivery of all briefed projects, collaborating with creatives, designers, and production to execute ideas with creative excellence while preserving the integrity of the core concept

Lead by example, proactively inspiring and providing guidance to the broader creative team and the department

Your story

7+ years of relevant experience leading creative efforts, ideally gained at creative agencies, media companies, or brands with a strong regional presence across the Americas

Demonstrated ability to drive creative strategy and inspire teams without direct reporting lines, leveraging systems thinking and cross-functional influence to achieve brand consistency and impact across diverse markets

An instinctive understanding of the craft of a great story, passionate about seeking compelling angles and topics, and translating them into disruptive and effective creative that resonates culturally

Deeply attuned to the cultural nuances, market trends, and consumer behaviors across LatAm and Brazil, with a genuine connection to the diverse communities and cities within these regions

An instinctive understanding of how to impact social and online channels, navigating internet culture and familiar with the social, influencer, and creator landscapes to drive brand relevance

A natural problem solver who quickly adapts to new challenges and opportunities, developing ideas that encompass all elements of the consumer journey beyond a single medium

Exceptional presentation skills, comfortable leveraging input from multiple stakeholders and consolidating it into a clear, actionable direction for the creative vision

Fluent in English, Spanish and Brazilian Portuguese

You are able to travel up to 40% of the time to On’s global hubs and creative moments, with travel percentage fluctuating based on business needs

About the Team

The On Creative Studio is the heartbeat of our brand's expression. We are a global team of diverse designers, visual storytellers, copywriters, filmmakers, and photographers, working together to bring the On brand to life across every touchpoint. We craft compelling narratives, design impactful visuals, and produce experiences that resonate with our community and amplify our mission to ignite the power of human spirit through movement. We champion innovation, embrace collaboration, and constantly seek new ways to push creative boundaries while maintaining our distinct Swiss-engineered aesthetic. Our work spans across product launches, digital campaigns, retail experiences, and global brand initiatives, always striving for excellence and authenticity.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Typical cash compensation range for this position inclusive of base + bonus + equity: $120,000-$150,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package.

In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with a industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

Step One

It starts with you...

You'll start by submitting your application to a specific role.We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

Step Two

Interview with a recruiter

What ignites your spirit?This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture.Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

Step Three

Interview with a hiring manager

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job.Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

Step Four

The Case Study

What's your style?This task will help us understand how you think, face a challenge and give insight into your novel ideas.Designed to give everyone their best shot, your case study is based on something you might typically experience on the job.This is your chance to show us what you’ve got. So express yourself. Be you.

Step Five

The Experience Day

Your first taste of the Oniverse.This is a time to meet some of the people you'll be working closest with.In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values.We believe how you do things is just as important as what you do.

Step Six

The Result

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly.It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

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