Mindlance is hiring: Marketing Manager – Product Marketing in Wauwatosa

Title – Marketing Manager – Product Marketing

Number of Leased Workers needed – 1

Tentative start date – ASAP

Tentative end date – 12 Months

Work shift (days/times) – Day shift/ 1st Shift (could be weekends twice a year)

Work Location – Remote with 20% travel to US Sites

Travel Required (% of travel) – 20% in US

Is this a temp to perm position – Possible but not guaranteed

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives—including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities

Customer Advisory Board (CAB) Leadership

• Lead the planning and execution of a multi-year CAB program:
• Develop charter, member profiles, and engagement strategy
• Coordinate quarterly virtual meetings and two in-person summits
• Manage logistics, content development, and follow-up actions
• Synthesize insights and integrate into product and marketing strategy

ACEP Clinical Partnership Engagement

• Serve as the marketing liaison for a national clinical partnership focused on emergency medicine:
• Coordinate participation in summits, chapter meetings, and strategy sessions
• Align messaging and engagement activities with broader marketing goals
• Capture and apply clinical insights to support product positioning and adoption

Value Proposition and Evidence Development

• Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations:
• Develop differentiated value propositions aligned with clinical and market needs
• Coordinate evidence generation to support product claims and clinical utility
• Manage claims matrix planning and validation with cross-functional input
• Support reimbursement strategy including coding, coverage, and payment pathways
• Leverage insights from CAB and ACEP partnership to inform messaging and proof points

Marketing Program Management

• Drive execution of commercial activation deliverables including:
• Value proposition development and refinement
• Claims matrix coordination and validation planning
• Evidence generation and customer stories and testimonials

Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery. Track progress against milestones and provide regular updates to leadership.

Qualifications

• 7+ years of experience in healthcare marketing or product management in the USA
• Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategies including coding and coverage pathways
• Proven experience managing advisory boards, KOL panels, or customer councils
• Strong project management skills with ability to manage multiple stakeholders and timelines
• Familiarity with emergency medicine, reimbursement, or POCUS technologies is a plus
• Excellent communication, facilitation, and documentation skills
• Experience working in a matrixed, cross-functional environment

Contract Scope

• Estimated 20–30 hours/week
• Participation in global team meetings – willing to adjust work times to accommodate Europe (early start)
• Travel to conferences, CABs, and team meetings as needed
• Deliverables aligned with product development and launch milestones

EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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