Cella
Location: Saint Louis, MissouriJob Type: PermanentCompensation Range: $55,000 - 70,000 per yearWe are seeking an experienced and strategic Marketing Lead to lead and evolve marketing and outreach efforts. This pivotal role is responsible for shaping a unified brand identity, driving customer engagement, and generating revenue growth by overseeing all marketing activities from strategy to execution. The ideal candidate is a collaborative leader who can translate market insights into powerful, results-driven campaigns.Responsibilities:Strategic Leadership & Planning: Develop, implement, and manage a comprehensive marketing roadmap that aligns with the company's long-term business goals. This includes defining strategic objectives, allocating marketing budgets, and tracking key performance indicators (KPIs) to optimize results.Market Analysis & Insights: Continuously analyze market trends, consumer behavior, and the competitive landscape to identify new opportunities for growth and maintain a competitive edge. Use data-driven insights to inform campaign development and strategic decisions.Execution & Management: Oversee a diverse portfolio of marketing activities, including digital marketing, advertising, business-to-business (B2B) outreach, and direct-to-consumer (D2C) initiatives.Cross-functional Collaboration: Act as a central connector, collaborating with company leaders, regional teams, and various departments to ensure a consistent brand message and a cohesive, integrated approach to all marketing efforts.Innovation & Brand Stewardship: Stay abreast of industry innovations and emerging trends to keep the organization's marketing approach fresh and impactful. Ensure brand messaging, creative assets, and all communications are consistent and compelling across all channels.Qualifications:Strategic Marketing Acumen: A deep understanding of modern marketing principles and strategies, with the ability to think both creatively and strategically.Communication & Leadership: Excellent communication, presentation, and interpersonal skills, with a proven ability to lead and collaborate effectively across teams.Digital Marketing Expertise: Demonstrated experience in a wide range of digital marketing disciplines, including social media, SEO, content marketing, and email campaigns.Data Analysis: Strong analytical skills with the ability to interpret complex data, track key performance indicators (KPIs), and make data-driven decisions to optimize campaigns.Financial Acumen: Proven experience in developing, allocating, and managing marketing budgets to achieve a strong return on investment (ROI).Industry Experience: Previous experience in the home care or broader healthcare sector is highly preferred. Skills:Digital MarketingTraditional MarketingLeadershipAnalyticsBenefitsEarned Time Off Medical Benefits, Dental, Life InsuranceWeekly paychecksCompetitive PayFun, Lively, and Family work environmentPerformance BonusesRoom for advancementJOBID: 1101136#LI-CELLA#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Keywords: Marketing Manager, Location: Saint Louis, MO - 63146