Inside Higher Ed
Assistant Director Intl Recruit and Marketing-OOGAO
Inside Higher Ed, Edmond, Oklahoma, United States, 73034
Assistant Director Intl Recruit and Marketing-OOGAO
Join to apply for the
Assistant Director Intl Recruit and Marketing-OOGAO
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Inside Higher Ed Assistant Director Intl Recruit and Marketing-OOGAO
1 day ago Be among the first 25 applicants Join to apply for the
Assistant Director Intl Recruit and Marketing-OOGAO
role at
Inside Higher Ed Get AI-powered advice on this job and more exclusive features. Job Details
Job Location:
Main Campus - Edmond, OK
Position Type:
Staff
Salary Range:
$46350.00 - $46350.00 Salary/year
Job Category:
OTRS Classified
Position Classification
Regular, full-time, salaried, exempt and benefit-eligible staff position. For more benefit information visit Why Work at UCO?
Position Overview
The Assistant Director of International Marketing and Recruitment plays a pivotal role in advancing UCO’s international enrollment goals. This position provides leadership in agent management, marketing strategy, and student recruitment. The Assistant Director will oversee global agent partnerships and supervise a marketing team responsible for high-impact content and campaigns that elevate UCO’s visibility to international students.
Job Duties
Educational Agent Management
Manage a global network of educational agents and recruitment partners. Oversee the lifecycle of agent relationships, including contract execution, onboarding, training, commission processing, and performance evaluation. Coordinate marketing campaigns and communication tools for agent engagement.
Marketing Leadership
Supervise a team of staff and student marketing professionals producing digital and print materials. Provide leadership in departmental marketing strategies such as SEO, GEO, YouTube, email marketing, video/ graphic content creation, advertising, and web optimization. Analyze marketing data and campaign performance to inform decisions.
International Student Recruitment
Represent UCO at in-person and virtual recruitment events worldwide, including education fairs, high school visits, and partner institution presentations. Conduct outreach and presentations to prospective students and families. Contribute to recruitment funnel management, CRM strategy, and yield initiatives. Support admissions and immigration colleagues as needed within the new student recruitment funnel. Will need to acquire some knowledge of foreign credential evaluation, application for admissions processing, and visa-related information.
Strategic Leadership & Collaboration
Support the Executive Director in long-term planning, data analysis, and budgeting. Collaborate across UCO offices, including Admissions, Academic Affairs, and University Communications, to support institutional internationalization goals. Serve as a visible leader in the Office of Global Affairs and provide mentorship to junior team members.
Qualifications/Experience Required
Bachelor’s degree from an accredited institution and 3+ years of relevant experience in areas such as sales, recruitment, marketing, or education or an equivalent combination of education and experience.
Must have a valid driver's license, clean driving record, and be able to operate a typical motor vehicle.
Qualifications/Experience Preferred
Supervisory or team leadership experience is strongly preferred. Master's degree. Experience working with educational agents, international student marketing, business development, or digital campaign management. Familiarity with Slate, Salesforce, or similar CRM platforms. Knowledge of SEO tools (e.g., Google Analytics, SEMrush) and email marketing platforms. Familiarity with international admissions and U.S. student visas. Experience living, studying, or working abroad. Knowledge of photography, videography, editing, scripting, etc. a plus. Fluency in a second language is a plus.
Knowledge/Skills/Abilities
Strong interpersonal, intercultural, and written and oral communication skills. Demonstrated ability to simultaneously manage multiple complex projects and deadlines. Data-informed decision making and strategic thinking. Ability to travel 4-8 weeks per year. Flexibility to occasionally work early mornings, evenings or weekends. Ability to work at a fast pace while collaborating with and motivating others to complete tasks effectively
Physical Demands
Reasonable accommodations (in accordance with ADA requirements) may be made, upon request, to enable individuals with disabilities to perform essential functions.
Note: We recognize that no candidate will meet every listed qualification. For areas where experience may be limited, training and support will be provided. We are committed to helping the right candidate succeed and grow in this role. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Administrative Industries Online Audio and Video Media Referrals increase your chances of interviewing at Inside Higher Ed by 2x Get notified about new Assistant jobs in
Edmond, OK . Edmond, OK $25,000.00-$50,000.00 10 months ago Oklahoma City, OK $50,000.00-$75,000.00 9 months ago Edmond, OK $30,000.00-$48,740.00 7 months ago Oklahoma City, OK $34,000.00-$44,000.00 2 days ago Assistant Mens Basketball Coach Coordinator of Athletics Operations
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Join to apply for the
Assistant Director Intl Recruit and Marketing-OOGAO
role at
Inside Higher Ed Assistant Director Intl Recruit and Marketing-OOGAO
1 day ago Be among the first 25 applicants Join to apply for the
Assistant Director Intl Recruit and Marketing-OOGAO
role at
Inside Higher Ed Get AI-powered advice on this job and more exclusive features. Job Details
Job Location:
Main Campus - Edmond, OK
Position Type:
Staff
Salary Range:
$46350.00 - $46350.00 Salary/year
Job Category:
OTRS Classified
Position Classification
Regular, full-time, salaried, exempt and benefit-eligible staff position. For more benefit information visit Why Work at UCO?
Position Overview
The Assistant Director of International Marketing and Recruitment plays a pivotal role in advancing UCO’s international enrollment goals. This position provides leadership in agent management, marketing strategy, and student recruitment. The Assistant Director will oversee global agent partnerships and supervise a marketing team responsible for high-impact content and campaigns that elevate UCO’s visibility to international students.
Job Duties
Educational Agent Management
Manage a global network of educational agents and recruitment partners. Oversee the lifecycle of agent relationships, including contract execution, onboarding, training, commission processing, and performance evaluation. Coordinate marketing campaigns and communication tools for agent engagement.
Marketing Leadership
Supervise a team of staff and student marketing professionals producing digital and print materials. Provide leadership in departmental marketing strategies such as SEO, GEO, YouTube, email marketing, video/ graphic content creation, advertising, and web optimization. Analyze marketing data and campaign performance to inform decisions.
International Student Recruitment
Represent UCO at in-person and virtual recruitment events worldwide, including education fairs, high school visits, and partner institution presentations. Conduct outreach and presentations to prospective students and families. Contribute to recruitment funnel management, CRM strategy, and yield initiatives. Support admissions and immigration colleagues as needed within the new student recruitment funnel. Will need to acquire some knowledge of foreign credential evaluation, application for admissions processing, and visa-related information.
Strategic Leadership & Collaboration
Support the Executive Director in long-term planning, data analysis, and budgeting. Collaborate across UCO offices, including Admissions, Academic Affairs, and University Communications, to support institutional internationalization goals. Serve as a visible leader in the Office of Global Affairs and provide mentorship to junior team members.
Qualifications/Experience Required
Bachelor’s degree from an accredited institution and 3+ years of relevant experience in areas such as sales, recruitment, marketing, or education or an equivalent combination of education and experience.
Must have a valid driver's license, clean driving record, and be able to operate a typical motor vehicle.
Qualifications/Experience Preferred
Supervisory or team leadership experience is strongly preferred. Master's degree. Experience working with educational agents, international student marketing, business development, or digital campaign management. Familiarity with Slate, Salesforce, or similar CRM platforms. Knowledge of SEO tools (e.g., Google Analytics, SEMrush) and email marketing platforms. Familiarity with international admissions and U.S. student visas. Experience living, studying, or working abroad. Knowledge of photography, videography, editing, scripting, etc. a plus. Fluency in a second language is a plus.
Knowledge/Skills/Abilities
Strong interpersonal, intercultural, and written and oral communication skills. Demonstrated ability to simultaneously manage multiple complex projects and deadlines. Data-informed decision making and strategic thinking. Ability to travel 4-8 weeks per year. Flexibility to occasionally work early mornings, evenings or weekends. Ability to work at a fast pace while collaborating with and motivating others to complete tasks effectively
Physical Demands
Reasonable accommodations (in accordance with ADA requirements) may be made, upon request, to enable individuals with disabilities to perform essential functions.
Note: We recognize that no candidate will meet every listed qualification. For areas where experience may be limited, training and support will be provided. We are committed to helping the right candidate succeed and grow in this role. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Administrative Industries Online Audio and Video Media Referrals increase your chances of interviewing at Inside Higher Ed by 2x Get notified about new Assistant jobs in
Edmond, OK . Edmond, OK $25,000.00-$50,000.00 10 months ago Oklahoma City, OK $50,000.00-$75,000.00 9 months ago Edmond, OK $30,000.00-$48,740.00 7 months ago Oklahoma City, OK $34,000.00-$44,000.00 2 days ago Assistant Mens Basketball Coach Coordinator of Athletics Operations
School of Music - Marketing Assistant II
Oklahoma City, OK $18.00-$19.00 1 month ago Oklahoma City, OK $17.75-$22.30 2 days ago Oklahoma City, OK $18.00-$19.00 2 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr