Spindrift Beverage
Senior Marketing Manager/Associate Director of Marketing
Spindrift Beverage, Newton, Massachusetts, United States, 02165
Spindrift Ventures Marketing Role
At Spindrift, we're making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That's why every Spindrift beverage is made the hard waywith real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way because, in the end, it's worth it. Spindrift sparkling water is available nationwide, and Spindrift Spiked and Spindrift SODA is available in select markets. We are also a proud member of 1% for the planet, donating to environmental causes. Spindrift is headquartered in Newton, MA. Spindrift Ventures is the innovation lab within Spindrift, dedicated to developing bold new initiatives that drive long-term growth. We explore emerging trends, untapped markets, and transformative product conceptsworking cross-functionally to rapidly test, validate, and scale ideas that extend beyond our core business. We move fast, experiment often, and make data-informed decisions with creativity and consumer obsession at the core. The Senior Marketing Manager / Associate Director of Marketing Role We're looking for a Senior Marketing Manager or Associate Director of Marketing to lead the go-to-market positioning, storytelling, trade and point-of-sale activations for early-stage products within the Spindrift brand. This is a hands-on, creative, and highly collaborative roleperfect for someone who thrives on experimentation and has a passion for bringing new ideas to life. You will report to our SVP, Innovation & Business Development and partner closely with the Ventures team (Product Development, Sales, and Operations) to define how we show up in marketcrafting brand narratives, activating pilot campaigns, and identifying key consumer insights. You'll help shape not only how we market new concepts, but also how we decide whether and where to scale them. Responsibilities Develop brand positioning, messaging, and marketing strategies for early-stage products Conduct market & consumer research to understand market size, validate ideas and iterate on positioning Collaborate with product development and sales to determine the core consumer, usage occasion, right to win and reasons to believe Partner with Sales to determine route-to-market and then lead campaign ideation and execution for pilots, pop-ups, and market tests Design scrappy, high-impact activation tactics (trade materials) tailored to the agreed upon channel(s) Gather and analyze performance data (digital, retail, social, experiential) to inform decisions Support "kill, scale, or keep testing" decisions through clear reporting and analysis Coordinate with the brand marketing team to ensure Spindrifts voice is maintained Stay current on cultural, category, and media trends to inspire new thinking What Success Looks Like Compelling marketing activations that accelerate learning and awareness for Ventures products and ultimately lead to product-market-fit with one or more launches Creative, resourceful campaigns that effectively leverage budgets and break through noise Strong brand storytelling that brings new concepts to life and resonates with consumers Effective cross-functional collaboration across Spindrift Ventures and Brand teams
At Spindrift, we're making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That's why every Spindrift beverage is made the hard waywith real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way because, in the end, it's worth it. Spindrift sparkling water is available nationwide, and Spindrift Spiked and Spindrift SODA is available in select markets. We are also a proud member of 1% for the planet, donating to environmental causes. Spindrift is headquartered in Newton, MA. Spindrift Ventures is the innovation lab within Spindrift, dedicated to developing bold new initiatives that drive long-term growth. We explore emerging trends, untapped markets, and transformative product conceptsworking cross-functionally to rapidly test, validate, and scale ideas that extend beyond our core business. We move fast, experiment often, and make data-informed decisions with creativity and consumer obsession at the core. The Senior Marketing Manager / Associate Director of Marketing Role We're looking for a Senior Marketing Manager or Associate Director of Marketing to lead the go-to-market positioning, storytelling, trade and point-of-sale activations for early-stage products within the Spindrift brand. This is a hands-on, creative, and highly collaborative roleperfect for someone who thrives on experimentation and has a passion for bringing new ideas to life. You will report to our SVP, Innovation & Business Development and partner closely with the Ventures team (Product Development, Sales, and Operations) to define how we show up in marketcrafting brand narratives, activating pilot campaigns, and identifying key consumer insights. You'll help shape not only how we market new concepts, but also how we decide whether and where to scale them. Responsibilities Develop brand positioning, messaging, and marketing strategies for early-stage products Conduct market & consumer research to understand market size, validate ideas and iterate on positioning Collaborate with product development and sales to determine the core consumer, usage occasion, right to win and reasons to believe Partner with Sales to determine route-to-market and then lead campaign ideation and execution for pilots, pop-ups, and market tests Design scrappy, high-impact activation tactics (trade materials) tailored to the agreed upon channel(s) Gather and analyze performance data (digital, retail, social, experiential) to inform decisions Support "kill, scale, or keep testing" decisions through clear reporting and analysis Coordinate with the brand marketing team to ensure Spindrifts voice is maintained Stay current on cultural, category, and media trends to inspire new thinking What Success Looks Like Compelling marketing activations that accelerate learning and awareness for Ventures products and ultimately lead to product-market-fit with one or more launches Creative, resourceful campaigns that effectively leverage budgets and break through noise Strong brand storytelling that brings new concepts to life and resonates with consumers Effective cross-functional collaboration across Spindrift Ventures and Brand teams