BluZinc
Director Senior Digital Marketing Manager Email CRM Klaviyo
BluZinc, New York, New York, us, 10261
Job Description
Senior Manager (Director of Lifecycle) Digital Marketing Manager / Lifecycle job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth.
Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.
Depending on experience, base compensation $140K-$170K + bonus + benefits.
Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as
Senior Lifecycle Marketing Manager
and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
You'll architect intelligent, behavior-based messaging flows that engage customers at every stage-onboarding, first purchase, repeat, cross-sell, reactivation-maximizing LTV while minimizing fatigue.
What You'll Do
Lead the end-to-end lifecycle strategy and automation roadmap Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms Implement real-time data triggers and advanced segmentation Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV Own platform performance reporting, journey audits, and continuous improvement cycles What You Bring
6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments Proven success scaling personalized multi-channel journeys Deep knowledge of platforms like Klaviyo, Attentive, PostPilot-and ideally Braze or Airship Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic Comfortable building systems that integrate CRM, CDP, and data warehouse insights Excellent project management and cross-functional collaboration chops You've worked with subscription, mobile-first, or physical/digital hybrid products.
This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.
Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.
Depending on experience, base compensation $140K-$170K + bonus + benefits.
Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as
Senior Lifecycle Marketing Manager
and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
You'll architect intelligent, behavior-based messaging flows that engage customers at every stage-onboarding, first purchase, repeat, cross-sell, reactivation-maximizing LTV while minimizing fatigue.
What You'll Do
Lead the end-to-end lifecycle strategy and automation roadmap Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms Implement real-time data triggers and advanced segmentation Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV Own platform performance reporting, journey audits, and continuous improvement cycles What You Bring
6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments Proven success scaling personalized multi-channel journeys Deep knowledge of platforms like Klaviyo, Attentive, PostPilot-and ideally Braze or Airship Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic Comfortable building systems that integrate CRM, CDP, and data warehouse insights Excellent project management and cross-functional collaboration chops You've worked with subscription, mobile-first, or physical/digital hybrid products.
This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.