BNY Mellon
Senior Vice President- Product Marketing Enablement Lead
BNY Mellon, New York, New York, us, 10261
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Senior Vice President, Product Marketing Enablement Lead to join our Product Marketing team. This hybrid role will be based at our New York, NY office- 4 days/w in-office.
In this role, you'll make an impact in the following ways:
Collaborate cross-functionally with product marketing managers, creative, digital, and business teams to ensure campaigns are aligned with strategic objectives and deliver measurable results. Support the broader team in the creation and maintenance of a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development. Manage campaign timelines and deliverables to ensure alignment across teams in addition to troubleshooting operational issues and ensure timely resolution to minimize disruptions. Develop and maintain workflows, processes, and best practices to improve campaign execution, leveraging AI. Strong leadership skills, with the ability to inspire and motivate to deliver exceptional results in a fast-paced, dynamic environment Work closely with the analytics and effectiveness teams to track, measure and report on campaign performance. Oversee the use of marketing automation platforms, CRM tools, and other campaign management systems, ensuring data accuracy across platforms. To be successful in this role, we're seeking the following:
Bachelor's degree in marketing, communications, journalism, or related field; master's degree preferred. 8+ years of experience in campaign management and product marketing within the financial services industry Expertise in developing campaign strategies, from inception to production of campaign assets to final delivery. Ability to manage multiple stakeholders across multiple projects simultaneously. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Deep understanding of marketing principles, customer insights, and emerging trends in digital marketing and communications within the financial services and fintech sectors. People leader with strong leadership skills, who can inspire and motivate teams in a fast-paced, dynamic environment. At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here's a few of our recent awards:
America's Most Innovative Companies, Fortune, 2025 World's Most Admired Companies, Fortune 2025 "Most Just Companies", Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $102,000 and $170,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Senior Vice President, Product Marketing Enablement Lead to join our Product Marketing team. This hybrid role will be based at our New York, NY office- 4 days/w in-office.
In this role, you'll make an impact in the following ways:
Collaborate cross-functionally with product marketing managers, creative, digital, and business teams to ensure campaigns are aligned with strategic objectives and deliver measurable results. Support the broader team in the creation and maintenance of a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development. Manage campaign timelines and deliverables to ensure alignment across teams in addition to troubleshooting operational issues and ensure timely resolution to minimize disruptions. Develop and maintain workflows, processes, and best practices to improve campaign execution, leveraging AI. Strong leadership skills, with the ability to inspire and motivate to deliver exceptional results in a fast-paced, dynamic environment Work closely with the analytics and effectiveness teams to track, measure and report on campaign performance. Oversee the use of marketing automation platforms, CRM tools, and other campaign management systems, ensuring data accuracy across platforms. To be successful in this role, we're seeking the following:
Bachelor's degree in marketing, communications, journalism, or related field; master's degree preferred. 8+ years of experience in campaign management and product marketing within the financial services industry Expertise in developing campaign strategies, from inception to production of campaign assets to final delivery. Ability to manage multiple stakeholders across multiple projects simultaneously. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Deep understanding of marketing principles, customer insights, and emerging trends in digital marketing and communications within the financial services and fintech sectors. People leader with strong leadership skills, who can inspire and motivate teams in a fast-paced, dynamic environment. At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here's a few of our recent awards:
America's Most Innovative Companies, Fortune, 2025 World's Most Admired Companies, Fortune 2025 "Most Just Companies", Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $102,000 and $170,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.