Communications, Digital Senior Associate / Vice President

Communications, Digital Senior Associate / Vice President

This is a full-time role based in New York or San Francisco. Sixth Street is seeking a strategic thinker with digital marketing expertise, preferably within alternatives, wealth management, or financial services, to work across the Sixth Street platform and contribute to the ongoing development of the firm's Communications and Marketing function.

This role will be responsible for helping to drive Sixth Street's digital marketing strategy, covering organic and paid social media, SEO, and firm websites, ensuring alignment with the firm's business goals and brand strategy.

This is a compelling opportunity for an experienced digital marketing professional with unquestionable integrity, passion for our work, strong executive presence, and a proven ability to partner collaboratively with key stakeholders to develop and deliver highly coordinated digital marketing strategies.

Core Responsibilities

1. Work with the Communications and Marketing team to drive Sixth Street's digital strategy, covering organic and paid social media, SEO, and firm websites.
2. Support the creation and publication of targeted digital content across platforms, ensuring alignment with the firm's business goals and brand strategy.
3. Lead the development of a comprehensive digital content calendar, ensuring a coordinated and strategic approach.
4. Contribute to the development of new digital assets, including infographics, videos, social media cards, etc.
5. Drive digital reporting initiatives by analyzing data, identifying key learnings, and measuring impact to inform strategic decisions.
6. Manage social media monitoring, analysis, and reporting to provide updates to key stakeholders.
7. Liaise with key internal stakeholders to manage the firm websites and ensure alignment with the firm's brand strategy and best practices.
8. Establish and manage digital agency partnerships.
9. Stay informed of the evolving digital landscape and continuously enhance digital marketing strategies by identifying new channels and mediums.

What We Value

• Highly motivated, entrepreneurial, and team-oriented candidates with strong organizational and communication skills.
• Commercial and results-oriented.
• Team orientation and influencing skills.
• High trust and integrity.
• Strategic and entrepreneurial mindset.
• Interest in investing and financial markets.

Preferred Qualifications

• Bachelor's Degree from an accredited institution with a strong academic record.
• 8+ years of digital marketing experience at an agency or in-house, ideally with exposure to alternatives, wealth management, or financial services.
• Proven ability to leverage AI tools and workflows.
• Extensive knowledge and experience managing paid and organic social media campaigns on LinkedIn, YouTube, Reddit, etc.
• Proficiency with digital and social media tools, including Google Analytics, Hootsuite, Sprinklr, etc.
• Deep understanding of digital content and SEO best practices.
• Demonstrated ability to develop effective digital strategies for executive social media presence.
• Experience and success in creating and managing digital content calendars.
• Critical thinker who utilizes excellent judgment in decision-making.
• Excellent organizational and project management skills; effective at prioritizing competing demands and meeting deadlines.
• Exceptional verbal and written communication skills, including as it pertains to digital platform copywriting.
• Strong attention to detail when composing and proofing materials.
• Great interpersonal skills; builds and maintains strong relationships.

Compensation

The base salary for this position is expected to be between $150,000 and $225,000. The actual offer will depend on the candidate's relevant experience and qualifications, as determined by Sixth Street.

In addition to base salary, this position is eligible for an annual discretionary bonus and a benefits package, including health, life, disability insurance, and a 401(k) plan. Additional benefits include paid public holidays, sick days, and additional time off with manager approval.

Note: If the location is other than New York or San Francisco, the salary range may differ.

About Sixth Street

Founded in 2009, Sixth Street is a leading global investment firm dedicated to developing themes and offering solutions across all growth stages. Our firm fosters cross-platform collaboration, building businesses, investing for growth, acquiring assets, and more. We operate globally with a team of investment and control-side professionals committed to our core values. Everyone contributes their perspectives and expertise to solve complex challenges. At Sixth Street, the best idea wins.

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