Estee Lauder Companies
Assistant Manager, Global Marketing
Estee Lauder Companies, New York City, NY, US, 10261
Duration: Full Time
Description
The Assistant Manager, Global Product Marketing will support the development and execution of global product strategies for the skincare portfolio, with a focus on Estee Lauder. This role will assist in managing the innovation pipeline, supporting launch execution, conducting business analysis, and collaborating with cross-functional partners to ensure timely delivery of high-quality programs. The Assistant Manager will help translate consumer insights into actionable strategies and contribute to the ongoing growth of the skincare business.
Key Responsibilities
Innovate Products and Concepts
The Assistant Manager, Global Product Marketing will support the development and execution of global product strategies for the skincare portfolio, with a focus on Estee Lauder. This role will assist in managing the innovation pipeline, supporting launch execution, conducting business analysis, and collaborating with cross-functional partners to ensure timely delivery of high-quality programs. The Assistant Manager will help translate consumer insights into actionable strategies and contribute to the ongoing growth of the skincare business.
Key Responsibilities
Innovate Products and Concepts
- Support in developing new product concepts that create business opportunities.
- Assist in managing the product development pipeline aligned to brand strategy, with focus on hero products, fast-growing categories, and brand-building channels.
- Help identify white space opportunities using consumer insights, social listening, CRM data, and industry learnings.
- Contribute to the development of 3-year innovation strategies and detailed 18-month calendars, including product concepts and promotional programs.
- Assist in preparing Product Development briefs and Concept Ideation briefs in partnership with Product Development and Consumer Marketing.
- Support in the creation and review of Concept Development briefs.
- Contribute to product strategy that reinforces brand equity.
- Assist in managing end-to-end launch activities, from product selection to go-to-market strategies, with a consumer-first, mobile-first, and social-first mindset.
- Support the execution of launch strategies within designated budgets and cost of goods (COG) targets.
- Partner with cross-functional teams to help deliver launch strategies and product briefs.
- Assist in the development of creative briefs and support claims testing of consumer concepts.
- Collaborate with regional teams to ensure product launches and storytelling are locally relevant.
- Contribute to ad hoc business analyses and post-launch recaps as needed.
- Stay informed on emerging marketing trends, consumer behaviors, and technology developments.
- Support exploration of new marketing technologies across digital, mobile, and omnichannel platforms to enhance consumer engagement.
- Assist in the implementation of creative technology solutions that increase marketing reach and efficiency.
- Help identify future opportunities by monitoring cross-industry innovations.
- Assist Finance, Packaging, and Global Supplier Relations in tracking and maintaining cost of goods from target to final costs.
- Support Global Business Planning in developing sales forecasts and cannibalization assumptions for launches.
- Help conduct pricing analysis and benchmarking to ensure competitiveness.
- Contribute to financial and forecasting analysis to support program recommendations.
- Support in gathering and analyzing sales trends, category performance, and competitive insights.
- Assist in using analytics to inform decision-making and adjust strategies as needed.
- Track engagement and performance of programs using appropriate analytical tools.
- Contribute to recommendations that drive business growth based on data and insights.
- Bachelor's degree required.
- Minimum 3 years of relevant experience in marketing, preferably in beauty, skincare, or consumer goods.
- Experience supporting product launches and innovation processes.
- Strong analytical capabilities with demonstrated ability to synthesize data into actionable insights.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strategic thinker with strong attention to detail.
- Collaborative team player able to foster strong cross-functional and regional relationships.
- Excellent written and verbal communication skills.
- Project management proficiency with the ability to meet deadlines in a fast-paced environment.
- Consumer-first mindset with awareness of beauty and lifestyle trends.
- Proactive, resourceful, and adaptable in problem solving.