OverviewIn a world increasingly impacted by climate change, pollution, and population growth, conventional vegetable production is unsustainable. Greenhouse hydroponics uses up to 90% less water, increases yields, reduces food waste, uses fewer pesticides, eliminates fertilizer runoff, and enables local production. Still, greenhouse producers remain a niche due to high capital and labor costs and operational complexity.Hippo Harvest has broken through this barrier by developing the first vertically integrated physical AI platform for growing leafy greens that are cost-competitive with conventional field production. Hippos products deliver longer shelf life, better flavor, and more reliable supply. Were recruiting a Marketing leader to define how we share that story with consumers and accelerate our growth.As a marketing leader at Hippo Harvest you will own and scale Hippo Harvests multi-channel marketing strategyfrom conceptualization to executiondriving brand awareness, demand, and measurable ROI across retail, DTC, trade, and digital channels.You WillOwn end-to-end marketing: Youll design and deploy comprehensive marketing plans spanning retail, trade shows, packaging, e-commerce, and direct-to-consumer outreachBe self-sufficient and principled: Conduct hands-on campaign development, manage consultants, and navigate ambiguity. Laying the foundation to develop an internal team.Lead retail and trade marketing: Drive retail activation plans, trade show participation, and brand partnershipsbuilding awareness and purchase intent.Manage brand and communications: Shape a consistent narrative for Hippo Harvest from packaging and in-store displays to digital content and brand guidelines.Own digital and DTC channels: Lead website strategy, SEO, digital advertising, email marketing, and social media campaigns to scale direct-to-consumer growth.Leverage data and Track ROI: Set budgets, track KPIs, analyze campaign effectiveness, forecast ROI, and pivot strategy based on insight-driven results.Collaborate cross-functionally: Work closely with operations, product, finance, and leadership to align marketing plans with overall business goals.Scale thoughtfully: Prepare to build out the marketing functionidentifying future hires, frameworks, and processes for growth.You HaveMastery of core marketing principles consumer centrism, brand development, positioning, multichannel campaign execution, ROI measurement.Deep understanding of grocery retail user journeys: path-to-purchase, in-store activation, category management, shopper marketing.Proven background in produce (encouraged) fresh or leafy greens is a strong advantage (e.g., working for grower/packer brands)Demonstrated success in retail and trade engagement, digital/DTC, and brand storytelling.Strong strategic, analytical, and creative skills; excellent communication and project leadership abilities.Experience owning budgets, forecasting ROI, and using data to drive decision-making.Self-starter with an ability to self-unblock and independently drive initiatives; yet collaborative, empathetic, and team-first.Bachelor's degree in Marketing, Business, or related field is a plus.510 years in marketing roles, with a track record of owning strategy and execution at senior levels.Why Youll Love It HereMission-aligned: Shape the future of sustainable agriculture!Autonomy: High level of agency and freedom to lead, build systems & own outcomes.Team-first: We value integrity, empathy, hard work, and results-driven collaboration.Growth opportunity: Your efforts will define our culture; you'll lead first and scale next.ApplyCompensation: $150,000- $200,000 in annual compensation.Stock option package included in offer.Competitive benefits: package including Medical and Dental, Paid Sick, Vacation, Holiday Time, and Personal Hours.We are accepting applications from Sr. Manager to Director level candidates who demonstrate a high capacity to execute. If youre interested in this position, please visit our careers page at jobs.hippoharvest.com.Hippo Harvest is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
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Hippo Harvest