Associate Director, Patient Marketing (US)

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Reporting to the Senior Director of Patient Marketing will be responsible for execution and planning of patient-facing marketing activities for ARCALYST (Rilonacept).

This role will be responsible for execution of the patient marketing strategy and drive brand initiatives such as messaging, segmentation and targeting, promotional, educational and other brand-related activities. Strong experience witt branded DTC through an omnichannel approach will be a key asset. This role will collaborate closely with HCP marketing, Patient services, Business insights and other teams to drive results and act as an individual contributor. The successful candidate will have a desire and passion to play an integral part in building a generational company focused on impacting patients with high unmet need. The candidate MUST have a roll up your sleeves, get things done mindset in order to be successful.

This role is based in our Lexington office. Our office-based employees follow a hybrid schedule of 4 days in the office, and 1 day remote.

Responsibilities (including, But Not Limited To)

• Co-develop the patient strategy and drive tactical plans in collaboration with market access, patient services, commercial operations and insights and analytics
• Where appropriate, coordinate the efforts with patient advocacy, medical affairs, field medical personnel
• Drive development of key patient-facing tactics, including an omnichannel branded DTC approach (i.e. brand.com, social media, CTV, patient CRM strategy)
• Co-lead market research to define adoption drivers and barriers; patient value proposition and messaging, and patient education and training strategy
• Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews and budget adherence
• Drive development and approval of all marketing materials through the medical, regulatory, legal review process and integrate feedback accordingly to ensure compliant execution
• Interact with the patient community and other relevant stakeholders such as advocacy organizations in collaborations with Medical Affairs
• Manage timelines, budgets, and resources to commercial and corporate objectives
  
  

Qualifications

• Requires a BS degree (MBA or advanced degree preferred) with 7+ years experience in a pharmaceutical brand marketing role; with minimum of 3 years experience in patient/consumer marketing role
• Experience in co- developing and executing omnichannel branded DTC campaigns (including a CTV or linear TV component)
• Experience with patient CRMs to drive patient activation
• Rare disease / specialty pharma experience is an asset, but not required
• Strong organizational and project management skills
• Team player that can also independently drive projects to completion
• Solutions-oriented, strong analytical and presentation skills
• Ability to drive innovative thinking
• Ability to multi-task in an extremely fast-paced environment with changing priorities
• Strong commitment to compliance and ethical standards
• Strong communicator to all levels of the organization
• Ability to travel up to [30%]
• Kiniksa Benefits Summary - USA
  
  

Kiniksa is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, transgender status, age, genetics, national origin, protected veteran status, or disability status, or any other legally protected category. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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