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Orion180

Marketing Analyst

Orion180, Irving, TX, US, 75084

Duration: Full Time

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Join Our Team as a Data & Marketing Insights Analyst

At Orion180, we dont just stand out for what we do we shine because of how we do it. By integrating cutting-edge proprietary technology, innovative solutions, and compassion for serving our customers, we are redefining the insurance experience.

Our vision is to be the global premier provider of insurance solutions, and our mission is to deliver an exceptional experience through innovative technology, unparalleled customer service, and a comprehensive suite of products.

Orion180 is proud to call two vibrant cities home: Melbourne, Florida (Headquarters) and Dallas, Texas.

  • Melbourne, Florida (Headquarters) on the Space Coast, offering affordable housing, excellent transportation, and proximity to major hubs like Orlando, Tampa, and Miami.

  • Dallas, Texas a thriving business and innovation hub at the crossroads of culture, technology, and growth.


The Opportunity: Transform Data Into Insight

Are you passionate about uncovering the story behind the numbers? Orion180 is seeking a Data & Marketing Insights Analyst to power our marketing strategy with robust, data-driven intelligence.

In this role, you will bridge marketing and analytics, transforming complex data sets into actionable insights that optimize performance, guide decision-making, and accelerate business growth.

What Youll Do

Youll play a critical role in extracting, analyzing, and visualizing data that shapes strategic direction across marketing, sales, and product teams.

Key Responsibilities:

  • Data Collection & Integration Aggregate data from HubSpot, CRM, ad platforms, and internal systems to create unified, accurate, and scalable marketing datasets.

  • Performance Analytics & Forecasting Conduct deep-dive analyses on campaign ROI, customer acquisition cost (CAC), conversion rates, retention, and engagement metrics. Use predictive analytics and statistical modeling to forecast outcomes and identify growth opportunities.

  • Attribution & Channel Optimization Build and maintain multi-touch attribution models using GA4, GTM, and BI dashboards to quantify the impact of each channel on conversions.

  • Campaign & Funnel Insights Partner with the marketing team to evaluate performance of digital and traditional campaigns (SEO, PPC, social media, email, and direct mail) and recommend data-backed optimizations.

  • Data Visualization & Reporting Develop interactive dashboards and executive summaries in Power BI and Excel to present marketing performance KPIs and strategic trends clearly and visually.

  • Cross-Functional Collaboration Work closely with Orion180s Business Intelligence (BI) and Product Analytics teams to align marketing performance insights with financial and operational objectives.

  • Process Automation & Governance Streamline data pipelines and automate recurring reports using SQL, VBA, and Python/R scripts to enhance accuracy, speed, and scalability.



What Were Looking For

Education: Bachelors or Masters degree in Data Analytics, Marketing Analytics, Statistics, Economics, Finance, or related field.

Experience:

  • 24 years of experience in data analytics, marketing analytics, or business intelligence roles.

  • Proven experience translating analytical insights into business strategies and executive recommendations.

  • Prior exposure to insurance, financial services, or SaaS/tech environments preferred.


Technical Proficiency:

  • SQL advanced querying, data joins, and performance tuning.

  • Excel strong analytical modeling, pivot tables, and dashboard automation.

  • Power BI creating visuals, DAX measures, and interactive reporting.

  • HubSpot CRM or equivalent marketing automation platforms.

  • GA4, GTM, and digital ad platforms (Google Ads, Meta, LinkedIn).

  • Bonus: Experience in Python or R for data cleaning, regression analysis, and forecasting models.


Analytical Strengths:

  • Strong understanding of marketing funnel metrics, statistical inference, and performance attribution.

  • High proficiency in data storytellingsimplifying complex data into actionable insights.

  • Detail-oriented mindset with the ability to identify trends and anomalies.

  • Whats in It for You


  • Competitive salary and comprehensive benefits package.

  • Direct impact on marketing growth and brand performance.

  • Exposure to cutting-edge InsurTech tools and analytics frameworks.

  • Opportunities for career growth within a rapidly expanding organization.

  • A collaborative, innovation-driven culture that values curiosity and data fluency.



Join the Data-Driven Future of Insurance

If youre ready to make your mark by transforming marketing data into strategic business advantage, apply today and become a key player in Orion180s success story.

Equal Opportunity Statement Orion180 is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

If you need an accommodation to apply for a position, contact our Human Resources team at (321) 218-2473.

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