Marketing Manager, Omni-Shopper

Overview

Join to apply for the Marketing Manager, Omni-Shopper role at Tillamook County Creamery Association.

Responsibilities

• Customer facing responsibilities: Accountable for holistic planning, execution & optimization for Club (Costco/Sams Club); on-delivery platforms include but not limited to Amazon, Instacart, DoorDash
• Analytics lead for the omni-shopper group responsible for channel reporting, program and media metrics analysis, and quarterly scorecards and budget management
• Team leadership overseeing digital shelf management with internal design teams and agencies
• This role sits inside the Marketing function at Tillamook. The expectation is that this role will partner with our internal Sales team and key internal marketing contacts.

• Manage and maximize omni-shopper marketing budget, coordinating shopper investment with trade plans to deliver one plan to retailers
• Own the geo/account Omni-Shopper marketing plan from strategy development to overseeing execution and analytics
• Own end-to-end performance marketing strategy across all tactics including paid social, search, programmatic, as well as retail media and shopper marketing
• Develop proposed Omni-Shopper plans for all new item sell-in retail meetings and attend as needed with the Sales Leads
• Lead quarterly scorecard and channel reporting in collaboration with CMI (Customer Marketing Insights) and agencies
• Responsible for reporting and maintaining budget management tools
• Oversee digital shelf management with brand design and agencies/contractors content, reviews and creative strategy for the group
• Own the relationship with external agencies, vendors, Tillamook Sales and Marketing internal teams
• Keep Tillamook Sales and Marketing informed on paid search and e-commerce results
• Ensure coordination and cross-pollination of all marketing efforts across sales channels and retail environments
• Research new Omni-shopper marketing opportunities, competitor research, create marketing presentations, and other marketing tasks
• Coordinate with Marketing and CMI (Customer Marketing Insights)
• Provide support to the Director for major projects, account maintenance, and upskilling
• Assist with channel excellence and other marketing planning deliverables required of the Integrated Marketing Team

Qualifications

• Bachelors degree in marketing, business administration, data science or related field
• 5+ years of digital marketing experience with a focus on performance and growth marketing. Agency, Brand, and RMN (Retail Media Networks) experience is preferred
• Experience leading shopper marketing initiatives in CPG or retail environments
• Strong analytical mindset and fluency in performance KPIs and attribution models
• Knowledge of paid search and other e-commerce levers is required
• Digital shelf strategy and execution is beneficial
• Familiarity with RMNs (Retail Media Networks) structures, dashboards, and reporting is beneficial
• Establish and maintain positive relationships with colleagues; ability to collaborate across multiple departments
• Strong verbal and written communication skills
• Ability to multi-task with excellent project management skills and the ability to prioritize and manage multiple projects
• Occasional night or weekend work
• Attention to detail and ability to work with ambiguity
• Interest in strategic planning, evolving processes, team building, and continuous skills improvement
• Proficiency with computer systems; Advanced skills in Microsoft Outlook, Word, Excel, PowerPoint is a plus

Physical requirements

• Sitting
• Standing and/or walking
• Vision for computer operations
• Hearing

Benefits and EEO

Industry-leading benefits and reward programs. We offer outstanding benefits to our employees. For more information, please visit the careers page. We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging. We rely on diverse perspectives, thoughts, backgrounds and cultures to inform our work and fuel our success. We are seeking talent from a wide range of diversity and backgrounds to help us build our future.

Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace. EEO: TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Manufacturing