Overview
Be a part of one of the most successful financial institutions in the country. Star One Credit Union is one of Silicon Valley's largest, member-owned financial institutions serving more than 129,000 members worldwide with assets over $9 billion. Star One is ranked 19th in total assets among over 4,900 credit unions nationally. For ten years in a row, Star One has been ranked #1 by America's Credit Unions for providing the highest direct financial benefit to the members we serve. We offer AMAZING BENEFITS that help keep our employees healthy and shining bright!
Job Title: Vice President Marketing
Hours and Compensation
Hours: Normal business hours for an Executive level position.
Salary Range: $220,000 - $290,000 per year, which is base pay. Compensation will be based on candidate qualifications.
Responsibilities
- Responsible for strategic leadership of marketing, including the development and implementation of cohesive marketing and digital marketing plans to increase brand awareness, deepen relationships, drive loyalty and expand membership.
- Monitors and measures the impact of marketing initiatives and campaigns to ensure alignment with organizational goals and objectives.
- Leads the development of strong creative content to reach key demographics across all channels, including digital, web and social media.
- Collaborates with Executive Management to address community relations and corporate communication needs, issues and crisis response.
- Analyzes market data to proactively address competitive challenges, opportunities and trends.
- Builds productive relationships with media and stakeholders through effective public relations strategies.
- Empowers staff to creatively deliver on marketing plan requirements and individual goals.
- Monitors and ensures compliance with regulations pertaining to marketing practices, policies and procedures.
- Develops and manages annual marketing budget.
- Manage vendor and business partner performance and relationships.
Qualifications
- Requires ten (10) years of directly related marketing and digital marketing experience, preferably in the financial services industry.
- Minimum of eight (8) years of leadership experience.
- Bachelor's degree in Marketing, Communications or relevant field required; Masters degree preferred.
Knowledge / Skills / Abilities
- Strong, relevant experience with managing a variety of promotional projects, including paid advertising and digital marketing campaigns.
- Expertise in display advertising, affiliate marketing, mobile marketing, search engine optimization, search engine marketing and social media.
- Advanced knowledge of digital marketing tools and techniques, as well as data and web analytics.
- Strong understanding of current online member acquisition channels.
- Polished leadership, communication and interpersonal skills; executive-level writing, project management, presentation and critical thinking skills.
- Ability to interact with individuals at all levels, including the Board of Directors, while maintaining professional ethics, confidentiality, and neutrality.
- Collaborative ability to build and grow a highly agile Marketing team to meet business demands and deliver results.
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