Mid-Level Marketing & Communications Specialist, Americas

Mid-Level Marketing & Communications Specialist, Americas

Join to apply for the Mid-Level Marketing & Communications Specialist, Americas role at Jobright.ai

Mid-Level Marketing & Communications Specialist, Americas

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Job Summary:

Wrtsil is a leader in the transition towards a 100% renewable energy future, providing market-leading technologies and power system modelling expertise. The Marketing & Communications Specialist will support the planning and execution of marketing and communications activities, focusing on creating demand for Wrtsil Energys solutions and educating target customers about the technologies needed for decarbonization.

Responsibilities:

Responsible for supporting the planning and execution of marketing and communications activities designed to create demand for Wrtsil Energys solutions by educating target customers and other key stakeholders about the technologies needed to support renewables ramp up and decarbonizing the energy sector

Support sales by demonstrating the value of Wrtsil solutions and services to target customer segments and accounts by defining value propositions and key messages

Producing and localizing marketing and sales assets for different channels and customer groups

Helping build brand awareness and position Wrtsil Energy as an energy transition thought leader through the creation of thought leader content

Coaching and supporting local thought leaders with their communication activities

Communicating and sharing success stories and new developments, internally and externally

Maintaining event inventory including promo items, booth displays, printed materials etc.

Fostering internal relationships to leverage organizations expertise, especially with the Energy Marketing & Communications, Growth & Development, and Area Sales teams

Running targeted digital marketing campaigns, including ABM, organic social media and paid advertisements

Tracking results and optimizing actions based on data, striving for maximum return on marketing investment

Qualifications:

Required:

Minimum 5-7 years working experience in marketing, communications, digital marketing, content creation and event management. B2B experience preferred.

Experience in energy and power industry strongly preferred, with a focus on the US market

Experience successfully working with cross-cultural teams and in an international matrix organization a plus

Excellent stakeholder engagement skills used to support cross-regional projects and high capacity for adapting global content to local markets

A demonstrated ability for conceptual thinking and strong planning and prioritization skills

Excellent project management and collaboration skills, a can-do attitude and adaptiveness to change

A business-oriented mindset, the willingness to continuously learn and improve ways of working

Proficient in English, secondary languages such as Spanish or Portuguese a plus

Some travel required, up to 25% for event support and logistics and team meetings

Bachelors degree required. Preferred in Marketing, Journalism, Advertising, Communications, or related field.

Five to seven years of related professional experience; portfolio of relevant previous projects highly preferred.

Minimum three years working experience in marketing, communications or related work. B2B experience preferred

Experience in energy industry strongly preferred, with a focus on the US market

Successful applicants must be authorized to work in the USA without Company sponsorship.

Company:

We enable sustainable societies through innovation in technology and services together with all our stakeholders today and tomorrow. Founded in 1834, the company is headquartered in Helsinki, Southern Finland, FIN, with a team of 10001+ employees. The company is currently Public Company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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