Product Marketing Director - Global

This range is provided by We Are Refyne. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $150,000.00/yr

Direct message the job poster from We Are Refyne

Founder @ We Are Refyne.Leading Beauty, Aesthetics, and Personal Care Recruitment agency across the UK & USA ????

Refyne are recruiting on behalf of a bold and purpose-driven beauty company committed to delivering cutting?edge, performance-led haircare solutions infused with clean, scientifically validated formulations and sustainable practices. Our client is seeking an accomplished and visionary Director, Global Product Marketing to lead strategic innovation and product storytelling on a global scale. This role is ideal for a seasoned leader with a strong marketing and development background, an entrepreneurial spirit, and the capacity to lead in a dynamic, cross-functional environment.

Key Responsibilities:

Shape and drive the creation of a three?year global innovation and product strategy across professional, retail, DTC, and international channels, reinforcing brand equity while achieving business goals.

Maintain a high-level strategic vision while obsessing over detailguiding product architecture, pricing, SKU rationalisation, and pipeline feasibility.

Collaborate cross-functionally with product development, marketing, education, regulatory, operations, and international markets to align innovation with market insights and commercial opportunity.

Drive new product launches, reformulations, and repackaging initiatives in line with brand, financial, and sustainability objectives, facilitating creative collaboration across functions.

Lead Stage-Gate meetings: oversee presentations of new launch updates and proposals, integrating input from finance and other stakeholders.

Monitor, manage, and optimize post-launch product performance, coordinating with go-to-market teams to update toolkits, PDP copy, and communications.

Develop and implement a strategic brand claims roadmap in partnership with regulatory and product development; lead Concept/Panel/HUT/Claims testing initiatives and analysis.

Drive COGs analysis to balance formula, packaging, sizing, and pricing decisions with financial targets and consumer expectations; collaborate on global pricing strategy.

Oversee artwork and packaging development, ensuring compliance with creative, regulatory, ESG, and regional requirements; manage timing and distribution to creative teams.

Lead the development of dynamic launch toolkits and PDP content including features, benefits, claims, ingredients, pricing, and packaging. Collaborate with global brand marketing, editorial, creative, and regulatory to ensure consistency across all touchpoints.

Conduct in-depth market, trend, and competitive analysis to identify white space opportunities and inform portfolio strategy; leverage consumer insights from social listening, CRM data, and sales.

Mentor and manage two Product Marketing Managers, fostering a culture of curiosity, creativity, accountability, and continuous learning. Provide clear strategic direction and support their growth and performance.

Candidate Profile:

10+ years of experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional channel experience highly preferred.

At least 3 years of people management or supervisory experience with a track record of mentoring experienced talent.

Demonstrated expertise in global innovation, claims development, product storytelling, rooted in consumer and market insight.

Strong analytical skills, business acumen, and fluency with marketing analytics tools, Microsoft Excel, and PowerPoint.

Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, Planning, and Education teams.

Entrepreneurial mindset, trend-savvy, comfortable with ambiguity, and capable of building scalable processes in fast-paced environments.

Excellent written and verbal communication, presentation development, and proficiency with tools like Asana, Slack, and SharePoint.

Bachelors degree in Marketing, Business, or a related field.

Whats on Offer:

A strategic leadership role shaping global product innovation for a vibrant, impact-led beauty brand.

Competitive salary ($130,000$150,000 DOE) plus bonus structure.

Hybrid working model based in NYC, with U.S. work authorization required.

The opportunity to lead with purpose at the intersection of sustainability, inclusivity, and creative excellence.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at We Are Refyne by 2x

Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

Get notified about new Director of Product Marketing jobs in New York, NY.

New York, NY $106,000.00-$160,000.00 6 days ago

Director, Global Product Marketing - Fragrance

New York, NY $180,000.00-$205,000.00 1 week ago

Director, Brand Strategy - Private Brands

New York City Metropolitan Area $152,400.00-$253,800.00 4 weeks ago

New York City Metropolitan Area $165,000.00-$213,000.00 2 days ago

New York, NY $160,000.00-$190,000.00 3 weeks ago

New York, NY $140,000.00-$175,000.00 3 months ago

New York, NY $170,000.00-$190,000.00 3 days ago

Director of Brand Marketing - Color & Conservation

New York, NY $165,000.00-$180,000.00 18 hours ago

New York, NY $196,800.00-$246,000.00 1 week ago

Marketing Director/Director of Commercial Brand Strategy

Brooklyn, NY $150,000.00-$175,000.00 1 week ago

Senior Director of Digital - Vibrant Experiential Brand - NYC

New York, NY $148,000.00-$222,000.00 4 weeks ago

New York, NY $160,000.00-$175,000.00 4 weeks ago

New York City Metropolitan Area $140,000.00-$200,000.00 1 day ago

New York, NY $130,000.00-$170,000.00 1 week ago

Senior Director, International Marketing

New York, NY $180,000.00-$210,000.00 4 weeks ago

Senior Director, International Marketing

New York City Metropolitan Area $180,000.00-$210,000.00 4 weeks ago

Product Marketing Director, Paid Messaging

New York, NY $232,000.00-$296,000.00 4 days ago

Brooklyn, NY $130,000.00-$150,000.00 2 weeks ago

New York, NY $296,000.00-$356,000.00 6 days ago

New York, NY $210,000.00-$220,500.00 1 week ago

New York, NY $186,600.00-$248,000.00 22 hours ago

Director of Innovation and Brand Expansion

New York, NY $150,000.00-$180,000.00 3 weeks ago

New York, NY $130,000.00-$160,000.00 2 weeks ago

Director, Global Brand Strategy & Consumer Engagement

New York, NY $160,000.00-$200,000.00 1 week ago

Director, Global Marketing - Converse Licensed Apparel

New York City Metropolitan Area $125,000.00-$160,000.00 1 month ago

Senior Director, Global Fan Engagement Marketing

New York, NY $190,000.00-$230,000.00 4 days ago

Group Director,MarTech & Client Experience (CX)

New York, NY $134,900.00-$184,500.00 2 weeks ago

New York City Metropolitan Area $200,000.00-$250,000.00 1 day ago

New York, NY $10,000.00-$210,000.00 2 months ago

New York City Metropolitan Area $145,000.00-$155,000.00 2 weeks ago

New York, NY $155,000.00-$210,000.00 1 week ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr