Experiential Marketing Events Manager, Mid-Level

Experiential Marketing Events Manager, Mid-Level

Join to apply for the Experiential Marketing Events Manager, Mid-Level role at Jobright.ai

Experiential Marketing Events Manager, Mid-Level

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Join to apply for the Experiential Marketing Events Manager, Mid-Level role at Jobright.ai

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Job Summary:

Verisk Analytics enables risk-bearing businesses to better understand and manage their risks. The Manager, Experiential Events will support event coordinators and marketers to create impactful experiential programs, driving creative strategies and leveraging data for decision-making.

Responsibilities:

Manages the companys enterprise-wide in-person, virtual and experiential programs

Partner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences

Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate

Prioritize strategic investments in building experiences that align with Verisk marketing strategies

A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team

Maintain a deep understanding of Verisks industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions

Leverage data to drive decision-making and ROI

Ability to deliver and drive process improvements that improve event efficiency and quality

Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives

Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements)

Plan (with strong project management skills), deliver, and analyze experiential marketing efforts

Articulate the role and goal of digital and in-person experiences

Guide approach to internal events that expand to encompass experiences that build Verisks culture

Lead team members on end-to-end experience execution and evaluation

Qualifications:

Required:

Bachelors degree required in events, marketing, or related field, or demonstrated equivalent in work experience

Corporate Events Professional (7+ years)

Proven success leading all aspects of event logistics and strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations

Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics

Experience managing tradeshow inventory (ExhibitForce a plus)

Skilled communicator effective at all levels of the organization

Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations

Skilled in event monitoring and tracking tools

Experience building and monitoring dashboards that demonstrate ROI and business impact

Leadership of high-performance teams

Lead and inspire a team of event planners and experiential team members who are responsible for end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, site selection and sponsorships

Expert at leading centralized and decentralized teams, developing talent and mentoring direct reports

Skilled leader of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, sponsorships and event planning

Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs

Innovative and creative thinker: pioneer who embraces bold ideas

Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

Lets go attitude: optimist, contagious enthusiast, sees the upside

Accountability matters: drives for results as coach and team player; bias to outcomes

Exhibits aptitude: always learning and growing; constantly attempts new experiences

Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

Grit: passionate, self-directed and motivated; demonstrates endurance

Company:

Verisk Analytics is a data analytics and risk assessment firm for the insurance sector. Founded in 1971, the company is headquartered in Jersey City, New Jersey, USA, with a team of 5001-10000 employees. The company is currently Public Company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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