The Marketing Director will oversee all aspects of marketing strategy and execution, including brand development, digital campaigns, community launches, model home merchandising, events, and customer engagement. This individual will bring deep experience in the homebuilding industry, with the ability to develop and execute strategic initiatives that generate qualified traffic, enhance brand presence, and support sales goals.
Key Responsibilities:
- Lead the development and execution of strategic marketing plans to drive community awareness, leads, and sales.
- Manage community launches, grand openings, and promotional events.
- Partner closely with sales leadership to align marketing initiatives with business objectives.
- Direct market research, competitor analysis, and consumer insights to optimize strategies.
- Lead creative direction for collateral, signage, model homes, and online presence.
- Manage and mentor a high-performing marketing team.
- Oversee marketing budgets, vendor relationships, and agency partnerships.
Qualifications:
- Bachelors degree in Marketing, Communications, or related field (MBA a plus).
- 8+ years of progressive marketing leadership experience, ideally in homebuilding, residential real estate development, or construction.
- Proven track record of driving demand generation and brand growth.
- Strong leadership and team management skills.
- Proficiency in digital marketing platforms and analytics.
- Excellent communication and presentation skills.
- Willingness to relocate to Florida (relocation assistance provided).
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Advertising-
Industries
Human Resources Services
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Inferred from the description for this job
Medical insurance
401(k)
Vision insurance
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