Sr Manager, Local Marketing & Merchandising

Sr Manager, Local Marketing & Merchandising

As a Sr Manager, Local Marketing & Merchandising, you will be responsible for collaborating with our in-venue retail partners on marketing, promotions, venue exclusives and local product opportunities.

This is a remote role covering our North territory (CST Operating Hours). Regional candidates preferred.

Coordinate merchandise strategy between Fanatics and team partners. Includes, but not limited to:

• New product launches
• Seasonal strategies
• Key items
• Item of the game
• Theme nights
• Local collaborations & capsule collections
• Team-steered initiatives
• Events including hot markets, seasonal activity, promotions.

Develop and manage promotional calendars for each team partner.

Meet regularly with team partner contacts to brainstorm, collaborate, plan, execute, and evaluate results.

Obtain feedback regularly from team partners for pre-book deadlines or new product offerings.

Develop marketing assets at venue on digital, social, & other platforms for featured items, league & team marketing campaigns, item of the game, and all other promotions.

Identify trend categories & opportunities. Explore incremental sales opportunities through innovative programs that enhance the fan experience.

Responsible for all facets of a local product assortment, using merchandise data to inform strategies and decisions.

Partner closely with Buying & Planning to determine financial plans, projections, and maintain open-to-buy.

Review inventory, maintaining current data on sales and fashion trend.

Negotiate with vendors relative to product cost, terms, and issues.

Passion for sports and the ability to thrive in a fast-paced environment

Bachelor's degree required

5+ years of licensed sports experience or team partner management required

Sports marketing or retail marketing experience encouraged

Business and financial savvy

Strong strategic ability

Strong written communication skills

Outstanding verbal communication skills with the ability to influence

Exhibits high standards and accountability; takes pride in accuracy

Readily grasps numerical concepts and interprets financial information accurately

Ability to utilize retail math skills to analyze and drive business

High aptitude; processes information quickly

Ability to offer solutions to challenges

Ability to successfully collaborate with internal and external partners

Seeks to be the leader, wants to be in a position of influence

Result-oriented and self-motivated with a strong sense of urgency

Curious about complex issues or opportunities ability to view things in new ways or from a different perspective

Able to independently organize and prioritize broad workload to meet deadlines

Strong computer skills (intermediate Excel skills necessary)

Some travel may be required