This range is provided by Response Media. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$55,000.00/yr - $65,000.00/yr
Title/Position: Media Campaign Manager
Department: Campaign Management
Reports To: Senior Director of Media Operations
Media Campaign Manager who can drive new levels of client success through their digital media and ad ops expertise. The qualified candidate will launch, execute, manage, report and optimize a wide variety of digital media campaigns. Through hands-on coordination with all resource teams internally and on the client side, this role will serve as the primary day-to-day manager of large scale digital media campaigns for our Fortune 1000 clients.
Responsibilities:
- Setup, manage, and optimize digital media campaigns encompassing Display, Co-Reg, Social, Search, Email, and other paid media channels.
- Work with media, creative, and technology teams to attain necessary resources and assets to build and execute digital media campaigns.
- Create and execute media Insertion Orders and Change Orders
- Setup and traffic ads and tracking tags across ad serving platforms, media providers, client sites/ landing pages, and web services.
- Verify and document appropriate creative units launched for campaigns.
- Monitor and optimize campaign progress utilizing agency web services, site analytics, DCM, and campaign dashboards/reports.
- Analyze and evaluate campaign progress to identify areas and trends that are key to meeting campaigns goal. Anticipate potential problems and identify alternative solutions.
- Build and prepare weekly agenda, tracking, and forecast reports on campaign progress and optimizations.
- Act as the liaison and maintain transparent communication between media vendors, the client, and agency teams.
- Quickly address any needs/requests from all parties. Provide solutions to all questions and ensure problems are resolved. Conduct follow-up to make sure solutions are carried through.
- Develop positive relationships with providers and maintain good vendor communications. Negotiate media pricing and program offers to meet clients needs as well as campaign objectives.
- Assist with campaign wrap reports by contributing knowledge and insights.
- Understand how to prioritize multiple on-going projects and deadlines while being attentive to each project and its needs and goals.
- Contribute ideas on how to improve the workplace, relevant trends and findings in the digital media industry, and/or ways to improve individual work quality/efficiency.
- Perform monthly billing and invoice reconciliation. Update providers on their progress/pacing.
ATTRIBUTES FOR SUCCESS:
- Exceptionally well organized
- Able to prioritize and multi-task
- Self-motivated with leadership characteristics
- Detail oriented
- Strong sense of accountability
- Data driven, curious and proactive
- Work well independently as well as within a team environment
QUALIFICATIONS:
- 1+ years of experience in digital media Ad Ops, preferably in an agency environment
- Direct experience with Google Analytics, SEM, Paid Social, DCM (or similar ad serving platforms)
- Ability to understand and media tracking reports, scorecards, and backend metrics.
- Ability to prioritize and successfully manage multiple on-going projects and deadlines.
- Ability to analyze and identify requirements and trends key to meeting campaign goals. Anticipate potential problems and identify alternative solutions.
- Ability to organize thoughts in logical, clear and concise manner. High level of PowerPoint proficiency.
- Strong mathematical and analytical abilities; proficiency in Microsoft Excel
- Ability to quickly learn new systems and workflows.
- BA/BS or higher (in Marketing/Advertising a plus)
Why work at Response Media?
Join our close-knit, dynamic agency where you'll have a voice and be seen. Get ready to dive in and work directly with some of the biggest names in the industry. We offer fantastic perks like profit sharing and a healthy work-life balance, so you can enjoy your time outside of work just as much as you do while you're here. Our data and media teams are all about collaboration, so you'll be surrounded by a supportive group of experts as you learn and grow in your role.
Don't miss this chance to be a part of an exciting, fast-paced environment where you can make an impact! Ad Age magazine just named us 2025 Small Agency of the Year for Data and Insights so why not come join one of the best agencies in the world.
Also good to know about Response Media
Response Media is an inclusive and diverse company that values and respects all individuals. We welcome applications from people of all races, ethnicities, religions, genders, sexual orientations, national origins, marital statuses, citizenship statuses, ages, abilities, military and veteran statuses, genetic predispositions, and any other legally protected characteristics. We are committed to building a human-first, diverse workplace that reflects our values and strengthens our company.
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