Direct message the job poster from Insight Global
Lead Recruiter | Insight Global Health - 600+ placements in healthcare!
Position: VP of Marketing
Salary: $150K base + bonus (can expect $190-200K total comp)
Duration: Perm
Location: Ideally seeking someone located in South Florida but will consider candidates on the East Coast if necessary. Prioritized states include FL, AL, LA, NJ, NY, TX, and PA.
Work Schedule: 2 days in office (Tuesday and typically Thursday), 3 days remote
Interview Process: 2 interviews first round via Zoom with the CEO, PI assessment, final onsite interview with the CEO and team
Must Haves
- 7+ years of B2C marketing experience
- Experience in a multi-site healthcare organization DSO/DPO preferred
- Strong project management skills including managing budgets, deadlines, partners, and clients
- Experience interpreting data and storytelling
- Proven track record of implementing marketing programs to grow business and retain patients/customers
- Willingness to travel to all practice locations in FL, AL, LA, NJ, NY, TX, and PA
Plusses
- MBA
- B2B referral building and local community outreach campaigns
Day-to-Day Responsibilities
Seeking a Vice President of Marketing to lead marketing efforts for a rapidly growing DSO. Reporting directly to the CEO, the VP will oversee all marketing activities for corporate and partner dental practices across multiple states. Responsibilities include developing and executing marketing strategies such as website optimization, SEO, paid media, social media, and online review management. The role involves collaborating with external agencies, setting and tracking new patient targets, managing marketing budgets, and working with dentists and managers to achieve growth objectives. The VP will also establish dashboards and KPIs to monitor performance and ensure marketing expenditures stay within budget.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing
Industries
- Hospitals and Healthcare
Referrals can increase your chances of interviewing at Insight Global by 2x
Additional Benefits
401(k), Vision insurance, Medical insurance
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