Asst Dir Marketing& Communications

Assistant Director, Marketing & Communications, Graduate Enrollment

Essential Functions

• Slate CRM Management (35%)
• Serve as a primary Slate CRM communications lead for graduate enrollment efforts across BUs 250+ masters and professional programs.
• Build, test, and deploy email campaigns, workflows, and event communications in Slate Deliver.
• Monitor campaign performance and leverage Slate data to optimize communication strategies.
• Collaborate with school and college-based teams to ensure effective setup and use of Slate for prospective student outreach.
• Stay informed on Slate capabilities and translate platform updates into communication improvements.

• Content Creation (30%)
• Create engaging, audience-specific content for emails, landing pages, websites, and recruitment materials with a focus on Slate-compatible formats and content.
• Work with design teams to produce visuals that support strategic messaging.
• Ensure alignment with BUs brand voice and messaging across platforms.

• Recruitment Communication Planning (20%)
• Develop and implement segmented strategies based on the student journey.
• Use Slate insights to guide messaging and optimize audience engagement.
• Collaborate with schools and colleges to tailor messaging to specific program needs.

• Integration with Overall Graduate Enrollment Marketing Strategy (15%)
• Align Slate-based campaigns with broader digital marketing and SEO strategies.
• Ensure cohesive messaging across all channels, including Slate, websites, and paid media.
• Provide feedback and recommendations to improve campaign integration and performance.
• Other marketing and recruitment initiatives as assigned.

Required Skills

• Bachelors degree in marketing, communications, or a related field.
• 3-5 years of experience in marketing, communications, or CRM management; experience with Slate CRM is strongly preferred.
• Hands-on experience with Slate Deliver, campaign automation, and CRM-based audience segmentation.
• Strong writing, editing, and content development skills.
• Knowledge of strategic communication planning, segmentation, and digital engagement.
• Strong project management and collaboration abilities.
• Experience with SEO, email marketing, analytics tools, and campaign performance tracking.
• Flexible, detail-oriented, and creative, with a collaborative mindset.
• Cover letter and resume required.