divh2Join The Nebo Paid Media Team/h2pNebos Media Buyers manage media buying strategies and execute buys for various clients across the digital and traditional ecosystem, including programmatic display, TV/video, OOH, radio/audio, and more. They are responsible for executing audience, platform, and partner research, developing media mix and budget recommendations, coordinating the RFP process, managing relationships with outside vendors/partners, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. In addition to dedicated experience with media buying, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for other paid media channels, including paid social and search. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter./ph3Display Buyer Duties/h3olliTake an active role in developing media plans for clients that support their overall digital marketing program/liliLead strategy and the decision making process for new vendor relationships or new clients in programmatic/liliProvide strategic direction on specific initiatives aimed at increasing digital reach among target audiences and improving overall marketing strategies for Nebo clients/liliConduct research and analysis to identify new targeting options and strategic direction on a media mix based on the best interests of Nebo clients/liliEvaluate, negotiate with, and select paid media publishers, vendors, and platforms. Maintain all vendor relationships and coordinate programmatic or direct buys for clients./liliProactively bring new ideas and opportunities to clients to test the latest tech in the media space, including advanced TV, radio, OOH, and more/liliIdentify appropriate digital media platforms and channels to leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more/liliPrepare media plan presentations with strategy, targeting, and placement recommendations and present to Nebo clients/liliNegotiate and purchase media buys with selected publishers, vendors, and platforms on behalf of Nebo clients/liliTraffic campaigns through Google Campaign Manager or other ad serving platform for both internal DSPs and vendor teams./liliManage URL tagging and appropriate tracking within the ad serving system/liliTrack performance and optimize campaigns with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more/liliPresent monthly and weekly Paid Media reports to clients with analysis of performance of campaigns along with strategic recommendations for continual improvement/liliManage advertising budgets and maintain accurate records of spend/liliLead the paid media department through the DSP onboarding process/liliSupport clients and team members on non-display paid media initiatives when departmental needs arise/liliCollaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned/li/olh3Display Media Buyer Skills Required/h3ulli1+ years of experience in paid media, with an emphasis on display and media buying and strategy/liliExperience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc./liliStrong written and verbal communication skills/liliExcellent research and analytical skills/liliAbility to multitask and meet deadlines under pressure/liliStrong proficiency in Microsoft Excel/liliUnderstanding of digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo Gemini, and paid social platforms/liliWorking knowledge of Google Analytics, Adobe Analytics, and Google Tag Manager/liliStrong Proficiency of Ad Serving platforms such as Google Campaign Manager/liliIn-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, etc./liliGoogle Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)/liliGoogle Analytics certified/liliActive interest in keeping up with the paid media industry and latest trends/li/ulh3Nebos Commitment to Diversity Inclusion/h3pAs a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. Were dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veterans status./p/div
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