Lead Content Strategist
GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions. Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role: We are seeking a strategic and talented Lead Content Strategist to support the Content Marketing team in refreshing and implementing our organic social content strategy. You will lead the development of an enterprise-level organic social media strategy with a focus on increasing followers and engagement, and building the GoodRx social presence into a driver of business growth. You'll help put the GoodRx brand on the map from a social media and content perspective and will make the brand more culturally relevant, with a finger on the pulse of what's next.
The ideal candidate has deep experience in leading and creating work for both B2B and B2C audiences and has a solid understanding of the nuances of communicating with both. This individual ideally has experience on both the agency and brand-side, with 8+ years of experience building and leading compelling social strategies. This is an exciting opportunity for a highly engaged, strategic, and visionary social strategist to make a massive impact.
What You'll Do:
- Develop a social strategy playbook for GoodRx
- In partnership with the Director, Content Marketing, this individual will lead the refresh of the GoodRx organic social strategy, inclusive of channel mapping, content recommendations and development, audience profiling, tracking and optimization, and social-first campaign development.
- Oversee and execute the publishing of organic social content across all platforms, ensuring alignment with campaign calendars, brand voice, and creative guidelines.
- Bring the updated GoodRx brand strategy to life in a consistent, compelling, and consumer-first manner across all organic social channels.
- Operationalize social media content creation in order to make the content more streamlined and effective.
- Collaborate closely with the creative team to build new content modules and social-first content campaigns.
- Maintain and evolve the organic social editorial calendar to coordinate content planning, scheduling, and timely delivery across channels to support cross-team partners and social-first initiatives.
Track and optimize social initiatives in order to optimize for growth
- Build a strategic approach for increasing followers and engagement across GoodRx social channels in order to drive intent and trial of the GoodRx offerings.
- Expand our share of voice and cultural relevance to elevate GoodRx's brand perception and presence in a competitive landscape.
- Build a comprehensive social media dashboard in order to provide ongoing learnings and optimizations for content development.
Build a bench of internal & external partners to support content & engagement
- Work closely with the Community Engagement team, the PR team, the Editorial team, and the Marketing channel leads to develop social content that meets their business objectives.
- Develop a roster of external partners and vendors who could provide additional support in the organic social space, ranging from creative agencies to contractors.
What We're Looking For:
- BS degree in marketing or related degree or the equivalent in years of experience
- 8+ years of social media strategy experience, ideally at both an agency and a brand.
- A solid understanding of how organic social can achieve business objectives while still creating engagement and buzz.
- Strong analytical ability and clear and effective written, verbal, and visual communication skills.
- Optimism and excitement for your work, a love for the next big challenge, and a passion for business impact.