Richey May & Co., LLP
Marketing Content Manager Job at Richey May & Co., LLP in Englewood
Richey May & Co., LLP, Englewood, CO, US, 80151
Position Overview: TheMarketing Content Manager is responsible for translating business strategies and market insights into compelling, results-driven marketing content and programs tailored to a specific industry segment. This role leads the development and execution of content-rich go-to-market strategies, collaborating closely with cross-functional teams to drive growth, generate measurable ROI, and position the segment as a market leader. The ideal candidate is a strategic thinker and hands-on executor, adept at managing multiple projects, optimizing campaigns, and fostering strong stakeholder relationships. Key Responsibilities: Strategic Content Marketing Leadership:
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- Translate segment-specific business objectives and market insights into actionable, content-driven marketing programs that deliver measurable ROI.
- Proactively propose, develop and execute innovative content ideas, campaigns, and programs that support industry growth objectives and client acquisition.
- Develop and execute comprehensive go-to-market strategies that align with segment goals and evolving market trends.
- Own marketing campaigns from ideation through execution, with a focus on content creation, distribution, and performance optimization.
- Secure, coordinate, and align marketing functional resourcesincluding design, digital, and eventsin support of segment growth objectives.
- Ensure all content and campaigns are consistent with brand messaging and deliver a high-quality experience across all touchpoints.
- Monitor and assess campaign and content performance, establishing actionable learnings to enhance future initiatives.
- Analyze results to identify opportunities for optimization and report on ROI, engagement, and lead generation metrics.
- Continuously refine content strategies based on feedback, analytics, and best practices.
- Serve as the primary marketing partner for segment leaders, sales teams, and internal stakeholders, building credibility and fostering strong relationships.
- Act as a positive influencer, managing cross-functional teams and aligning resources to deliver on segment objectives.
- Share lessons learned and best practices with internal clients and the broader marketing organization.
- Develop detailed project plans, timelines, and budgets for all content and campaign initiatives, ensuring on-time and on-budget delivery.
- Manage multiple projects simultaneously, balancing competing priorities and deadlines in a fast-paced environment.
- Maintain professionalism and a solutions-oriented attitude in the execution of all assignments.
- Bachelors degree in marketing, business administration, communications, or a related field.
- 710 years of experience in a comparable marketing role, with a strong focus on content strategy and campaign management.
- Solid understanding of the marketing mix and the ability to apply relevant strategies to new opportunities.
- Demonstrated initiative, resourcefulness, accuracy, persistence, and dependability.
- Proven ability to establish credibility with clients and internal stakeholders at all levels.
- Strong project management skills; able to coordinate multiple tasks and meet deadlines under pressure.
- Exceptional communication skills, both written and verbal.
- Creative thinker who inspires innovation and strategic alignment within teams.
- Experience sharing best practices and fostering collaboration across marketing functions.
- Experience in a professional services environment.
- Background in the manufacturing, retail, or distribution industries.
- Experience managing and coaching team members.
- Marketing agency experience.
- Corporate experience serving internal stakeholders.
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