Healthcare Content Marketing Director Job at Hippocratic AI in Palo Alto
Hippocratic AI, Palo Alto, CA, US, 94306
About The Role
We are seeking a creative and strategic Healthcare Content Marketing Director to join our innovative marketing team. This role will be responsible for developing engaging healthcare-specific content and managing our social media presence.
Responsibilities
Create, curate, and oversee production of high-quality healthcare-related content including blogs, videos, infographics, whitepapers, webinars, and patient/customer success stories.
Develop and execute content and social media strategies tailored specifically to healthcare audiences, aligning closely with brand and business goals.
Build foundational content for sales assets, including presentations and support copy for sales enablement activities.
Build foundational content for partner onboarding support.
Collaborate with clinical teams, subject matter experts, sales, and customer experience teams to ensure accuracy, relevancy, and consistency of healthcare messaging.
Monitor industry trends, healthcare news, and competitor strategies to inform content direction and identify new engagement opportunities.
Qualifications
Required:
Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.
10+ years of experience in content marketing or healthcare communication roles.
Exceptional writing, editing, and storytelling skills, particularly for healthcare or patient-focused audiences.
Proficiency in content management systems (CMS), social media platforms, analytics tools (Google Analytics, Hootsuite, Sprout Social), and SEO tools.
Strong knowledge of healthcare terminology, patient communication, compliance considerations, and healthcare content best practices.
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Preferred:
Formerly a clinician.
Experience working within healthcare organizations or health tech companies.
Previous experience multimedia storytelling in healthcare settings.
Social media experience.
We are looking forward to welcoming a passionate healthcare storyteller who can drive meaningful conversations and improve patient experiences through compelling content.