Marketing Analyst Job at Lynx Therapeutics in Charlotte

As a Marketing Analyst at Lynx Therapeutics, you will be responsible for analyzing market trends, customer behavior, and competitive landscape to provide insights and recommendations for marketing strategies. You will work closely with the marketing team to develop targeted campaigns, evaluate campaign performance, and contribute to the overall marketing strategy.Key responsibilities include conducting market research, analyzing data to identify opportunities and threats, monitoring marketing metrics, and preparing reports for senior management. The Marketing Analyst will also assist in the development of marketing plans, product positioning, and pricing strategies based on market analysis.RESPONSIBILITIES: Conduct market research and analyze consumer behavior Evaluate marketing campaigns and assess ROI Track and report on key performance indicators (KPIs) Assist in developing marketing strategies and plans Collaborate with cross-functional teams to drive marketing initiatives RequirementsQUALIFICATIONS: Bachelor's degree in Marketing, Business Administration, or related field Proven experience as a Marketing Analyst or similar role Strong analytical skills and attention to detail Proficiency in data analysis tools and techniques Excellent communication and presentation skills Ability to work effectively in a team environment