COA Network Inc is hiring: Marketing Director in Nashville

Join to apply for the Marketing Director #ESF1341 role at COA Network Inc

1 week ago Be among the first 25 applicants

Join to apply for the Marketing Director #ESF1341 role at COA Network Inc

Top Reasons to work with our client:
Medical insurance!
Vision insurance!
Dental insurance! Job Type : Full Time Location : Nashville, Tennessee Pay : Competitive Pay & Benefits! Job Description What you will be doing:

• Establish strategic marketing campaigns and initiatives to build brand awareness and ticket sale conversion.
• Ideate and execute ongoing events and programming to help drive traffic and repeat visitation.
• Ability to execute 360 marketing strategies to promote baseline business and ongoing events and programming.
• Oversee the entire customer acquisition funnel from pre-arrival engagement to upsell strategies during visits, to post-visit to encourage repeat visits.
• Implement marketing strategies focused on customer acquisition for locals and tourists depending on travel and tourism trends in each city.
• Oversee the 3rd party ticket broker strategy and coordinate efforts with business unit owners and finance.
• Partner with finance and business development to create seasonal promotional offerings and tools to attract new customers and/or repeat visitors.
• Establish lead generation programs through concierge, hotel, and tour partners.
• Manage and direct marketing and sales efforts for the leisure and travel markets.
• Initiate and oversee content shoots for use across social media, editorial features, and advertising campaigns.
• Analyze sales and financial performance across all campaigns, delivering monthly reports and evaluating KPIs and ROI.
• Work cross-functionally with internal departments to meet strategic business objectives.
• Work closely with the creative team to create marketing, advertising, and promotional campaigns and collateral aimed at driving customer acquisition and revenue.
• Oversee performance and growth marketing efforts including paid search, paid social, and programmatic campaigns to drive awareness and sales.
• Develop and manage influencer marketing strategies and partnerships to support brand visibility and customer engagement.
• Implement and manage all CRM, email, and SMS marketing campaigns targeted at both new and existing customers, ensuring segmentation, personalization, and optimization of communications.
• Ability to work effectively and efficiently with outside agencies for best results.

Experience you will need:

• 10+ years of experience in sales and marketing within themed entertainment, attractions, or tourism destinations.
• Experience working in Nashville with an understanding of the Las Vegas market preferred.
• Understanding of ticketing platforms preferred.
• Strong leadership, organizational, and communication skills.
• Detail-oriented, creative, and highly data-driven.
• Proven ability to collaborate with cross-functional and remote teams.
• Able to excel in a fast-paced, high-volume environment with strong multitasking and prioritization skills.
• Energetic, proactive, and solution-oriented mindset.
• BS/BA in Business Administration, Marketing, Communications, Journalism, Public Relations, or related field.

Our client asked me to submit 3 great people within the next few days. We work directly with the hiring manager and can arrange interviews within a few days
#INDEH123

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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