Logo
RedBalloon

RedBalloon is hiring: Marketing Director in Dallas

RedBalloon, Dallas, TX, US, 75215

Save Job

Join to apply for the Marketing Director role at RedBalloon

2 days ago Be among the first 25 applicants

Join to apply for the Marketing Director role at RedBalloon

Company: GrabAGun

RedBalloon posts jobs on behalf of client companies

Job Summary

We are seeking a highly skilled and results-driven Marketing Director to lead and scale our multichannel marketing strategy. This individual will be responsible for managing email and SMS campaigns, social media presence, paid advertising, affiliate partnerships, and website merchandising initiatives. The ideal candidate blends creative vision with data fluency, and will work closely with both the Management and Buying teams to ensure our marketing efforts align with top-performing and strategic product lines.

Experience in eCommerce and a working knowledge of the firearms industry is a major plus.

Responsibilities

  • Design integrated marketing campaigns across email, SMS, social media, and paid ads
  • Grow affiliate programs to increase traffic and revenue
  • Align marketing with product launches, inventory cycles, and buyer insights
  • Manage Google Ads campaigns with focus on ROAS, CPA, and CTR, track and analyze performance data, and implement testing strategies
  • Execute email and SMS strategies using automation platforms
  • Manage social media content on key platforms, and ensure brand voice and creative alignment
  • Coordinate with the Buying team to support website merchandising updates and promote relevant, high-margin products
  • Oversee graphic design assets for brand alignment
  • Coordinate with Executive management on quarterly goals, reporting, and strategy

Qualifications

  • Proven success managing multi-channel marketing campaigns (email, SMS, paid ads, affiliate, social)
  • Proficiency with digital ad platforms, especially Google Ads (Search, Display, Shopping), and familiarity with performance metrics
  • Hands-on experience with marketing automation and segmentation tools
  • Familiarity with affiliate platforms and relationship management tools
  • Strong understanding of design principles and ability to guide graphic development
  • Working knowledge of HTML for website merchandising and content updates
Seniority level
  • Seniority level
    Director
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Staffing and Recruiting

Referrals increase your chances of interviewing at RedBalloon by 2x

Sign in to set job alerts for Marketing Director roles.

Dallas, TX $175,000.00-$250,000.00 4 days ago

Brand Experiences & Partnerships Director
Senior Director of Marketing - DTC/Beverage

Plano, TX $200,000.00-$220,000.00 2 days ago

Director of Marketing - Nutritional Supplements

Dallas, TX $120,000.00-$160,000.00 2 days ago

Director of Social, Creators and Culture
Senior Director, International Marketing

Dallas County, TX $96,000.00-$128,000.00 1 month ago

Director of Marketing - Nutritional Supplements

Irving, TX $120,000.00-$160,000.00 2 days ago

Lewisville, TX $75,000.00-$90,000.00 3 weeks ago

Dallas, TX $158,200.00-$237,400.00 4 days ago

Director of Marketing And Communications
Director Social Media Creative (Full-Time)

Plano, TX $130,000.00-$150,000.00 4 days ago

Dallas, TX $100,000.00-$140,000.00 1 month ago

Director of Marketing And Communications
Vice President, Marketing & Corporate Communication

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr