Brooklyn Brewery is hiring: Social Media Manager in Brooklyn

Job DetailsLevelManagementJob LocationBrooklyn Brewery HQ - Brooklyn, NYPosition TypeFull-TimeSalary Range$80000.00 Salary/yearJob ShiftDayJob CategoryMarketingDescriptionBrooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.Position Summary:We are seeking a highly motivated, strategic, and creative Social Media Manager to join our team at Brooklyn Brewery. The ideal candidate will be responsible for developing and implementing our social media strategy, creating on-brand, up-leveled content, and driving engagement across various social platforms. This role requires a creative thinker, strategic planner, and someone passionate about telling compelling stories of our brewery and brand across our channels.This person serves as Brooklyn's social brand guardian and fully owns the social channels for our three key focuses - the Brooklyn brand, our Williamsburg based brand home, and our partners. They will create and execute the full socials lifecycle - including setting and informing the global strategy, building the content plan, creating best-in-class content and ultimately ensuring Brooklyn's content aligns with marketing and sales goals. Core responsibilities include social strategy and campaign building, creating day-to-day and campaign content generation, ideation, and management, identifying social trends, and reporting performance. This person will need to be a critical and creative thinker who will be key in communicating our brand, products, and values to existing and new audiences.Key Job Functions:Strategy / Campaign BuildingUtilize Brooklyn Brewery's social channels to build comprehensive organic campaigns that support brand priorities:Build a global and US/HQ social media calendar across all platforms In coordination with the Senior Marketing Director, create and execute social media launch plans for product releases, events, campaigns, and other brand initiativesPartner with our paid media agency and partners to align paid and organic social approaches and create high-performing content for eachReport on campaign engagement and effectivenessTakes initiative in coming up with strategies and new tactics on how to optimize social channelsLead communication and provide relevant content to global markets to ensure consistent, on-brand contentContent GenerationGenerate content and execute social media strategy across Brooklyn Brewery's social platforms (Instagram, TikTok, LinkedIn, and Facebook), tailoring the content best to each channel. The most important goal here will be to bring brand positioning and our unique personality to life. Responsibilities include:Create, source, and schedule engaging and exceptional content:This will be for our main handle, Tasting Room, and 2 partners' channels Shoot fresh and on-brand social first photo and video content to be shared across channels with iPhone, DSLR, and hi-res videoWrite on-brand creative and engaging captions for relevant contentProduce larger scale photo and video campaigns in collaboration with the Art DirectorRecommend appropriate asset formats dependent on platform and campaign goalsSchedule and publish content using social media management tools (e.g. Asana, Sprout Social)Community ManagementRegularly monitor Brooklyn Brewery's and our partners' social media channels:Engage our audience by responding to comments, messages, and mentions in a timely and professional mannerFoster and nurture online communities by initiating and participating in relevant conversations, discussions, and forumsMonitor and respond to online reviews and reputation management on platforms (e.g. Google My Business, Yelp)Collaborate with local partners, influencers, and industry partners to amplify brand reach and engagementAnswer/redirect any inquiries that come in a timely manner to the right teams internally and resolve any internal or external issuesAnalytics and ReportingTrack and report Brooklyn Brewery's and our partners' growth across all platforms and optimize social strategy based on those learnings:Conduct social media audits and benchmark Brooklyn Brewery's social performance against leading competitors and ensure the brand remains competitive in the spaceDeliver reports to leadership and global teams to summarize performance, insights, and learnings on an ad hoc and quarterly basisReview and evaluate post performance and audience response to inform future campaignsMonitor social media trends, and propose new tools, developments, and practicesMonitor trends in the CPG/beverage industry and beyond, and assess their potential to translate into Brooklyn's social media planQualifications5 plus years of professional social media experience, preferably at a consumer and/or lifestyle brand2-3 years of working knowledge of professional-grade DSLR photography and video cameras/lens and off-camera lightingExperience working across a variety of social media platforms including Instagram, TikTok, LinkedIn, and FacebookIn-depth knowledge of social media platforms, best practices, and emerging trendsExperience with social media management tools, analytics platforms, and scheduling softwareExcellent written and verbal communication skills with the ability to craft compelling content tailored for different social media platforms and target audiences in a consistent and on-brand TOVStrong creative and visual skills, with an eye for design and aestheticsVideo and photo content creation skills, and experience with Adobe Creative Suite (Photoshop/Light Room, Premiere, Final Cut Pro/After Effects)Excellent time management and organizational skillsAbility to work across several brands with different brand positioning and TOVNICE TO HAVE:Experience managing social media advertising campaigns, including budget allocation, targeting, ad creation, and performance monitoringAppreciation of Brooklyn culture, especially surrounding music, food, activism, and artSALARY RANGE:The annualized base pay range for this role is up to $80,000. Actual base pay may vary depending on factors including but not limited to experience, subject matter expertise, and skills. The base pay is one component of The Brooklyn Brewery Corporation's total compensation package for employees.We are committed in maintaining an equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.Brooklyn Brewery is an equal opportunity employer and does not discriminate based on race, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status or marital status. All qualified candidates including those from marginalized or minority groups are encouraged to apply.